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10 social media monitoring tools to inform your campaigns

Sprout Social

Brands should track everything from shout-outs and reviews to questions and complaints. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. HubSpot’s features aren’t radically different from most tools on our list.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These are among the key questions for marketers to ask when determining how best to reach their goals. Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

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13 key tools for your influencer marketing campaigns

Audiense

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

During the discovery phase, potential customers will have questions about your product or service. Not only does the company monitor its Instagram profile to reply to comments and direct messages, but it also has a FAQ Highlight album where people can find answers to their questions without waiting for a customer support representative.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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How marketing automation empowers your team, and whole org

Sprout Social

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” Audience analysis helps prevent this.

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