Ari Herzog

APRIL 21, 2020

Barack Obama campaigned for President in 2008 under the motto of hope. His team should be contacting podcasters, YouTube personalities, Twitch creators, and Facebook group owners for daily live videos. What tactics are being used to persuade people creating neutral and negative sentiment? Second: Give people hope.

Posterous 91

Posterous Sentiment Reddit YouTube 91

Keyhole.co

MARCH 26, 2024

For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. How does LEGO measure the success of its social media campaigns? Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

APRIL 2, 2019

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Luka and his team have found great success with building a community on Reddit. The day wasn’t all presentations, there was a lot of group-led discussion between presentations. And we know what they want—real connection.

Sports 107

Sports Communities Sentiment Team 107

Razor Social

MARCH 30, 2016

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JULY 19, 2022

Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. Hashtags group together similar conversations to help people find content that matters to them. So, what is hashtagging? Let’s break down the basics. How to use hashtags.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

Features 101

Features Brands Library Team 101

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Share this on Reddit. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Share this on Reddit.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Oktopost

MARCH 27, 2024

Niche conversations The conversations relevant to B2B companies can be highly specialized, occurring in specific forums, industry publications, or within certain professional groups online. Social listening helps monitor sentiment and feedback, allowing companies to address concerns and nurture these critical relationships proactively.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Why Steve from Blue’s Clues for the campaign? Social media manager.

Travel 93

Travel B2B Automotive Campaign 93

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 113

B2B Research Sentiment Marketing 113

Myrland Marketing

OCTOBER 6, 2010

5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# 25) “Just documenting sentiment isn’t enough. –> “Think continuum vs. campaign.&# .&# 2) &# Twitter is fleeting.” 3) &# In 2011, we have to look at how to diversity you as a brand.&# Empathy.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy.

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

DECEMBER 21, 2023

Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. Uncomfortable moments are inevitable, but one thing you can count on?

Analysis 105

Analysis Products How To Price 105

Sprout Social

JULY 6, 2023

The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product. Track conversations around your brand Social is like a 24/7 focus group.

Data 132

Data Social Media Metrics Analytics 132

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

NOVEMBER 3, 2021

Search for niche groups on various platforms (Facebook, Twitter, Reddit ). This can help you nail the right mix of content types and align with marketing themes like upcoming campaigns. For example, you can see their posts, what others say about them and the sentiment of those posts. Actively engage with your audience.

Social Media 140

Social Media Tips Authentication Collaboration 140

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. Those featured special interest groups, communities of interest, and so on. With pages and groups to manage, brands began to understand that conversations were happening online that they needed to be a part of. Early Internet days. In the mid-90s.

Communities 112

Communities Forums Disqus Social Media Management 112

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Identify key influencers, monitor brand mentions and conversations, curate and share engaging content, respond to your community, and measure the impact of campaigns.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Laurel Papworth

SEPTEMBER 26, 2013

Doesn’t do anything for us the voters, but might help pollies campaigns. This article includes my recent piece in The Australian on how poorly thought out the social media campaigns during the recent Australian election cost both parties votes. In Bed, Much? I understand courting Rupert Murdoch. You saw the headlines, so did I.

Meeting 106

Meeting Twitter Facebook Social Media 106

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed.

Products 267

Products Consultant Price Social Media 267

Sprout Social

APRIL 6, 2023

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. These questions are crucial for your social media chatbots.

Marketing 81

Marketing Airlines Conversation Team 81

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Whether one-on-one or in a group, chats are usually private and text-based, although they may incorporate GIFS, photos, and even audio recordings. Groups can be public or private.

List 145

List Social Media HootSuite URL 145

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. What is Reddit? Reddit is big. Let’s dive in.

Reddit 52

Reddit Marketing Lurker Posterous 52

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I was recently in charge of marketing and communications at the local public TV/Radio group and we set up an RSS feed from our local news features to our Twitter account. I enjoy this group and do engage. Sentiment is really hard to analyze.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. We are in the same kind of sentiments in our house as well. You can do something else entirely. I feel really bad about it.

Blogger 103

Blogger Yahoo Buy Twitter 103