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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Discussion forums. Overview: Discussion forums are online platforms where people can ask questions, give answers and start discussions on a variety of topics. Video sharing.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

People join private Facebook Groups or forums to meet and talk with other like-minded people. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Dark social provides valuable information Dark social is all about connection.

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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. What is review analysis?

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

While most marketers might not think of Reddit as a traditional social marketing platform, students regularly turn to its forums to ask questions and compare notes on prospective colleges. They leaned into the absurdist humor Gen Z is known for and showed off their transition skills with their “It’s time to become a bear” campaign.