Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Identify potential creators to partner with.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

APRIL 23, 2015

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Continue the conversation on our Facebook or Google+ pages.

Communities 60

Communities Meme How To Focus Group 60

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. That award you just won for your last brilliant email marketing campaign? Image credit: Spin Sucks.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Anchor text should be varied in your link building campaign, including capitalization changes and plurality.

ROI 114

ROI SEO Social Media Tips 114

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Post on Google Buzz. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post?

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

APRIL 9, 2015

In the globalized village, social media is Earth’s biggest focus group. Marketers are able to benchmark existing and bygone campaigns for engagement and cost effectiveness, as well as competitive action. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group.

Data 60

Data Analysis Banking Analytics 60

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Kikolani

AUGUST 18, 2015

Nowadays, it’s getting harder and harder to be “noticed” on Google. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful).

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

MAY 18, 2015

Free - Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More!: Free - Put Your Freelance Name On Search Engines - Get Listed On Google, Bing, Yahoo And More 3. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Social Media is set for Google Wave?

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Skills Why How. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Blogging Basics: Google Analytics. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights. Set up a time to check Google Analytics each month. Look at the content that is resonating and focus more on that.

Training 20

Training Eventful Tips Analytics 20

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Social Media is set for Google Wave? Have you tried Google Wave? Reactions: Email This BlogThis! FBML is a subset of HTML.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

DECEMBER 21, 2023

Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. Leverage social media and AI to conduct an in-depth competitive product analysis Gone are the days where product analysis always required a lengthy process, customer interviews or focus groups.

Analysis 105

Analysis Products How To Price 105

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. The Smart Categories feature automatically groups trending people, places and things being discussed together, and shares performance metrics for each subject group. They even share unfiltered thoughts about you and your competitors.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Proactive engagement.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service?

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

APRIL 20, 2011

All of these numbers should be taken with a grain of salt, as we looked them up quickly on Google. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). This is just to prove a general point.

Research 134

Research ROI Focus Group Apple 134

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Image via BigStockPhoto.com. Sound familiar?

Data 60

Data Marketing Campaign Film 60

Buffer Social

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019.

Trends 111

Trends Social Media Data Authentication 111

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. You can even tell from the look of Google. ” Source: All Things Digital.

Reddit 80

Reddit Wikipedia Aggregator Cost 80