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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

Reddit 101
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Despite Google Analytics’s centrality in marketing, it is far from perfect.

Forums 62
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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. Should you focus on photos? Video sharing. Audio sharing. Live streaming.

Types 145
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group? Talked on the phone?

HootSuite 120
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. What is review analysis?

Review 125
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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 110
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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Social media marketing keeps evolving with each new social app.