Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. And we just bounce a lot of ideas around in that Teams group. Her takeaway: “Just use what your team likes.

Collaboration 226

Collaboration How To Education Team 226

Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation. Request a Demo.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

JANUARY 16, 2023

Also, Facebook Messenger marketing allows your business to send one-on-one messages or messages to groups. This allows your business to reach a wider audience with your marketing campaigns. Additionally, Facebook Messenger allows you to segment your audience so that you can send different messages to different groups of people.

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

APRIL 12, 2021

Get them involved in spreading the word by creating shareable social content for each new campaign. Our employee engagement program has become a key pillar of our go-to-market for campaign launches,” says Brayden Cohen, Hootsuite’s Social Marketing and Employee Advocacy Team Lead. Book your demo now. Share company swag.

Engagement 139

Engagement Social Media Strategy Tools 139

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community.

Authentication 93

Authentication Examples Class Team 93

Unmetric

MAY 30, 2019

How can we quantify visual marketing campaigns? Is ivory black working in your latest campaign? How many brands are using fall colors in their autumn campaigns and how are their posts performing? Popular in a group: Discover the objects and colors used most in a particular group. Interested? GET FREE TRIAL.

Brands 95

Brands Analysis Analytics Campaign 95

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14. Get the template 23.

Template 53

Template Templates Social Media RFP 53

Hootsuite

MARCH 8, 2022

For example, here’s a peek at my Shopping List: Seeing everything that I could buy grouped together is pretty handy. Pinterest calls these “product groups.”. To create a group, go to your profile’s Shop tab and click the “ + ” button at the top right, which will slide out a menu allowing you to create groups.

Features 114

Features Price Buy Campaign 114

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. However, there still needs to be a human element to your Instagram strategy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. If you’re curious about how Sprout can empower your customer marketing strategy, and your entire social strategy, reach out to us for a demo.

Strategy 124

Strategy Brands Content UGC 124

Unmetric

JUNE 18, 2019

Get campaign intelligence to analyze various campaigns run by your competitors. Keep a close eye on your competitors and industry leaders on the type of content and campaigns they roll out using the tool’s Competitor Analysis feature. Facebook groups need as much attention as you give your feed. Sign up for a demo.

Analytics 119

Analytics Tools Facebook Overview 119

Ignite Social Media

JANUARY 8, 2019

The main difference between these somewhat arbitrary groupings is the size of the influencer’s follower count. Influencer Selection Based On Audience Demos, Not Influencer Persona. Having run over 150 of these campaigns in the last couple of years, I’m comfortable saying that predicting which content will take off is impossible.

Influencer 141

Influencer Marketing Syndication Analysis 141

Audiense

JUNE 27, 2017

Rich insight from our advanced audience intelligence platform enables any organisation to do deep consumer and market analysis in real-time and at scale by providing access to social media data from the largest group of consumers in the world. Sign up to explore the platform on your own or contact us for a product demo.

Platform 120

Platform Analysis Influencer Activities 120

Sprout Social

DECEMBER 18, 2018

By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits. And if you’re interested in checking out our paid tools, reach out for a demo here.

Strategy 98

Strategy Aggregator Overview ROI 98

BeingOptimist

JANUARY 14, 2022

Your offers need to be highly specific to your leads for the retargeting campaign to be successful. You can offer the customers a product demo, video testimonial, free trial, or a discount. People like being a part of an exclusive group like VIPs or beta-testers, according to Appcues’s research.

Startup 105

Startup Discount Price Survey 105

Hootsuite

SEPTEMBER 16, 2022

Get a Free Heyday Demo. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

MAY 15, 2023

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? Try Hootsuite’s Inbox today.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Unmetric

AUGUST 9, 2019

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. PinGroupie gives you access to a database of high-activity groups on Pinterest that are relevant to your business. Sign up for a demo. Pricing: Starting from $10 per month. G2Crowd Rating: 2.8.

Analytics 126

Analytics Tools Price Curation 126

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Now for the rest of our most recent changes, which are categorized into four key groups: customer connections, workforce activation, risk mitigation, and social management.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Monitor and engage : Pay attention to how your hashtags perform.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Audiense

JUNE 7, 2018

Personality Insights reveal the psychological inclinations of a group of individuals, showing in-depth the personality characteristics of these people, their needs and their values. Personality insights are an example of the type of insights that can be obtained at scale. What are Personality Insights?

Content 90

Content Sample Samples Sentiment 90

Audiense

APRIL 18, 2018

On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Campaign validation. Book your Audiense Insights Demo TODAY !

Proposal 79

Proposal Influencer Campaign Data 79

Pixlee

SEPTEMBER 17, 2020

These short videos can be used to unveil new features, announce brand or product updates, promote a demo of new products, or simply share fun experiences with your brand. Investing in influencer marketing can help you build brand affinity with a group of highly-engaged and like minded individuals. Refresh Your Email Campaigns.

UGC 93

UGC Comparison Influencer Price 93

Audiense

JULY 13, 2018

After the data is extracted from social networks it will provide us with valuable insights into strategies and tactics competitors use in their marketing campaigns and activities. This means that there are more than 15 million users that could be targeted during upcoming marketing campaigns because they show an affinity to their competitors.

Data 68

Data Sysomos How To Upcoming 68

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Identify potential creators to partner with.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

JULY 27, 2018

The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. They have a high sense of association with their group and they like to take care of the people around them. This offers a line to follow for the pieces of content that are created for these campaigns.

Research 68

Research Data How To Influencer 68

Keyhole.co

JANUARY 28, 2023

Maybe it’s a new slogan, branding campaign, social strategy, or product idea. You can break down viewers by these categories and compare view/reach/interaction metrics per group. Your video viewers can be broken down into age groups and gender. Traffic Source What is a traffic source? Why do age and gender metrics matter?

Metrics 98

Metrics Analytics YouTube Price 98

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . Influential: Engaging people is one thing, but converting them is the ultimate goal of marketing campaigns. Join LinkedIn Groups And Message LinkedIn Contacts.

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

APRIL 9, 2020

It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. “The

Social Media 137

Social Media Collaboration Team Organization 137

Convince & Convert

DECEMBER 5, 2017

REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. Spredfast also provides visibility into planned content, collaboration among teams via chat, workflows between groups, and enables shared asset libraries.

Social Media 209

Social Media Marketing Team Upcoming 209

Unmetric

JULY 9, 2019

In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. Socialert’s hashtag analytics tracks the reach and impressions of hashtags used in your tweets and brand campaigns. Sign up for a demo. Pricing: N/A. G2Crowd Rating: 4.2. ManageFlitter.

Analytics 72

Analytics Tools Twitter Hashtag 72

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

The Realtime Report

JANUARY 28, 2017

influencers in your space, senior executives in your company) or LinkedIn groups are expressions of interest you can score along posts and clicks. Through our own platform we set up a campaign to track the hashtag #MKTGNation. We were able to set up all of our booth demos using this campaign before the Summit even began.

B2B 91

B2B ROI Social Media Hashtag 91