Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Audiense

JUNE 7, 2018

Personality Insights reveal the psychological inclinations of a group of individuals, showing in-depth the personality characteristics of these people, their needs and their values. Personality insights are an example of the type of insights that can be obtained at scale. What are Personality Insights?

Content 90

Content Sample Samples Sentiment 90

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Now for the rest of our most recent changes, which are categorized into four key groups: customer connections, workforce activation, risk mitigation, and social management.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Hootsuite

MAY 15, 2023

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? Try Hootsuite’s Inbox today.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

SEPTEMBER 16, 2022

Get a Free Heyday Demo. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

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Examples FAQ Insurance Retail 96

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

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Team Hubspot Marketing SMS 108

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. If you need more of an ego boost, try TwitterGrader.

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Tools Social Media Lithium Sysomos 206

Hootsuite

OCTOBER 28, 2019

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Note: Never let your CPC campaigns go unattended for an extended period of time. Unlike in a CPC campaign, a CPM post won’t necessarily drive action.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Try creating a Facebook group for your fans. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. That’s where social sentiment tools come in.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

FEBRUARY 18, 2022

The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation. That’s why we’re making it easier for you to select/deselect which Facebook and Instagram placements you want to include in your ad campaigns within Hootsuite Ads. Customer connections.

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HootSuite Advertising Analysis Campaign 112

Sprout Social

DECEMBER 21, 2023

Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. Uncomfortable moments are inevitable, but one thing you can count on?

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Analysis Products How To Price 103

Sprout Social

FEBRUARY 21, 2024

Bringing social media insights into the mix adds a whole new dimension to your reporting as well because you get real-time feedback from your social media audience, competitors and campaigns. With Sprout, you’ll be able to contextualize social media insights by seeing which interactions and campaigns attract leads and drive revenue growth.

Report 102

Report Data Hubspot Metrics 102

Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Book a Free Heyday Demo. Source: Casper.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

FEBRUARY 22, 2023

How social media grows brand awareness Index data reveals consumers prefer brand content that features products or services, or real customers demoing/reviewing products. From generating awareness through organic campaigns to supporting transactions with social commerce, social plays a key role in acquiring and holding onto customers.

Social Media 129

Social Media Trends Loyalty Data 129

Keyhole.co

OCTOBER 31, 2022

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition. This puts them in an unfavorable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results. Request A Demo. Top Hashtag Tracking Tools.

Hashtag 52

Hashtag Analytics Tools Price 52

Hootsuite

SEPTEMBER 16, 2022

Manage cross-platform campaigns in a central location. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. Make it easier to calculate the ROI of your organic and paid social campaigns. Collaborate effectively with teams.

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Social Media Tools Marketing Analytics 134

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 128

Campaign Social Media UGC Metrics 128

Hootsuite

NOVEMBER 24, 2020

Believe me, if automated comments worked, I would be first in line for a bot to handle my family group chat.). Social listening is the most efficient way to: Track audience sentiment. Here’s a quick demo so you can see it in action. Gather and source user-generated content. Hootsuite Inbox. AdEspresso’s social advertising tool.

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Social Media Tools HootSuite Template 145

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 27, 2012

There are a lot, especially younger demos have lots and lots of Facebook friends. It is a symbiotic relationship, because the other group, celebrities, athletes, the other group that uses Twitter disproportionately are the media. The two million fans actually came from a campaign that we did within the game Farmville.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

APRIL 18, 2024

Create custom inbox views based on message sentiment Sprout’s AI-powered sentiment analysis tools help marketers and customer service agents monitor brand health in both messages and reviews, which improves efficiency and mitigates risk. However, you can still see it in action by scheduling a demo.

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Features Sentiment Social Media Management Report 121

Sprout Social

APRIL 6, 2023

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. You can also give Drift access to your calendar to directly set up meetings or demos.

Marketing 81

Marketing Airlines Conversation Team 81

Visually SM

OCTOBER 20, 2014

In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords. 99/month – Ideal for small teams and content campaigns. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

MAY 10, 2023

For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment. Unlock valuable insights: Keep an eye on industry trends, brand sentiment, changing customer demands and more by monitoring and joining relevant conversations.

Twitter 105

Twitter Hashtag Sentiment Trends 105