Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Interested?

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. How exactly does it work?

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. Host a Facebook Album of Holiday-Themed Interactive Content. Facebook photo albums are some of the most engaging creative units.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything. But they are.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Rebekah Radice

JUNE 8, 2017

Running a successful Facebook contest for your business doesn’t happen by luck. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Interested?

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Facebook. Share this on Linkedin.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Enables instant communication.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale. VSCO: Black Joy Matters. Stay tuned.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Buzz Marketing for Technology

OCTOBER 16, 2008

We launched a contest on Facebook to gather the 'wisdom of the crowd' on how businesses can become more environmentally conscious in their operations. Facebook users can contribute their ideas and pass them along to their friends and the larger Facebook community to vote on by Nov. And yes, the winner gets a green prize!)

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Hootsuite

JULY 6, 2022

And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. People are receptive to advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Twist Image

NOVEMBER 1, 2010

Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Part of the campaign involved an online contest where consumers could create their own Chevy Tahoe SUV commercials online. crowdsource.

Brands 97

Brands Crowdsourcing Content Mobile 97

Convince & Convert

DECEMBER 5, 2013

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. Did you see any great Movember campaigns or extraordinary moustache art?

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. But to do that, you need a holistic solution.

Products 120

Products Social Media Affiliate marketing How To 120

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. What is crowdsourcing?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Laurel Papworth

MAY 17, 2010

Facebook keeps changing around what is private and what is public in the default settings. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Build an Email List.

Products 60

Products Social Media Affiliate marketing How To 60

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

Loyalty 88

Loyalty Brands How To Discount 88

The Realtime Report

NOVEMBER 27, 2012

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Here’s a best of collection on the brand’s Facebook page. Your Brand is a Platform.

Brands 192

Brands Organization Hosting How To 192

Mindjumpers

SEPTEMBER 11, 2012

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The “Do Us a Flavor” Campaign. “ The “Do Us a Flavor” Campaign. “ Engagement.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Jeff Esposito

JANUARY 19, 2012

When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

ProBlogger

NOVEMBER 6, 2015

How to Create a Fan Content Campaign in 7 Easy Steps // Social Media Examiner. Crowdsourced content can work really well – from fostering a sense of community to giving readers more ownership over the content of yours they’ve come to love. 10 Things I’ve Learned While Learning Facebook Ads // Moz.

HootSuite 20

HootSuite Crowdsourcing Reddit Google 20

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 138

CSR Social Media Strategy Consultant 138

Hootsuite

MARCH 30, 2020

The American Health Lawyers Association, the American Society for Healthcare Risk Management, and the Society for Healthcare Strategy and Market Development suggest that advance preparation is key to an effective crisis response. For example, the government of India developed a Facebook Messenger chatbot. Visit: [link] and get started!

Social Media 145

Social Media How To Exercises Guidelines 145

Social Media Marketing

OCTOBER 3, 2012

Your marketing team and agency has just been put on notice. The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. Think about that for a moment.

Content 168

Content Crowdsourcing Construction Meme 168

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. Hashtags make tracking campaigns much easier, and gives you more accurate results. Social media marketing is all about engagement. Why Hashtags? Hashtag Analytics Tools. Sprout Social.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Buffer Social

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users. Maybe YouTube? Maybe Reddit?

Platform 75

Platform Brands Social Networking Instagram 75

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Guilty as charged!

Products 267

Products Consultant Price Social Media 267

Later

JANUARY 23, 2019

Once you know what your Instagram marketing goals are, you can better determine what types of content to post! Tagging other accounts in your stories is also useful if you’re running a takeover or influencer campaign. In fact, this feature could make Instagram Live as big as Facebook Live!

Instagram 104

Instagram Template Templates Hashtag 104

Laurel Papworth

DECEMBER 11, 2013

But given that my social media day job is putting together these types of campaigns to emotionally manipulate you into buying an idea, I know how to get enough people behind this to give Gov a taste of the revolution that currently occurring on the streets and in the Twittersphere and that they seem oblivious to. Create a storify.

Crowdsourcing 111

Crowdsourcing Storify How To Curation 111

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. View this post on Instagram.

Campaign 60

Campaign Social Media How To Instagram 60

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196