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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. In terms of rate of response, the simple SMS dominates the market. Marketers are being forced to find ever more cost effective ways of engaging with users. A few statistics….

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. Targeted promos without the cost of ads. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media. Cross-Promote Campaigns.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

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3 Simple Yet Effective Ways to Reach Your Target Audience

The Realtime Report

Should you fail to specify the type of person you wish to appeal to, you will find it mightily difficult to tailor your advertising campaigns around your consumer base’s wants and needs. Consider how much your service costs and who can afford to purchase it. Embrace SMS Marketing. into account. Create Relevant Content.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Calculated ROI and click-through-rates for your ad campaigns.

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