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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Business Marketing cell phones mobile sms sms marketing

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Have you tried using SMS yet in your business? Having S.M.A.R.T

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. Sending an SMS is a direct and dynamic way of reaching your target market. The element of surprise.

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SMS Marketing: a Grossly Underrated Marketing Tactic


Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign.


Marketing Automation, Set It and Forget It

Puzzle Marketer

If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.

5 Ways To Maximize the Marketing Budget

Engaging Brand

Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. As a result, they may second-guess themselves, especially with regard to how they spend money.

How to Improve Email Deliverability [Infographic]

Puzzle Marketer

Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers.

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Should You Use a QR Code?

Waxing UnLyrical

So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Guest post by Mikinzie Stuart. They’re cool. They’re cheap.

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Permission, Targeting and Segmentation in Mobile Marketing

Social Email Marketing

Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Consumers don’t only massively embrace social media. They increasingly use mobile devices and media. Many businesses have developed or consider developing mobile. Mobile email Mobile marketing

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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network


Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Greenpeace is also asking Facebook to share its carbon footprint publicly. Please try again.


Top Tools for Mobile Marketing


Ever since the American Red Cross and Humane Society adopted a texting campaign to raise awareness and collect donations for the Haiti Earthquake in 2010, other nonprofits have followed suit and to great success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. serious boon to fundraising campaigns. And, with 1.5 Convinced yet? Texting Apps.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight.  Offline and online. 

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

In the wake of Barack Obama’s historic 2008 presidential campaign,  Optimizely  pulled back the curtain on what was, at that time, a budding industry. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Obama’s 2012 campaign tells a similar story. Odds are you haven’t heard of Kyle Rush. Wrong.

Social Media for NonProfits: Not Strictly Unprofitable


We have some amazing examples of social media campaigns by non-profit organizations. However, the only benefits they attributed to social media were more likes and views for their campaigns. Now let’s say the primary goal of your social media campaign is to get maximum viewers to share your posts so you get more people to adopt or donate. Measure Benefits. Conversion.

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QR Codes & Mobile: The Time is Now

Spin Sucks

Larger brands and companies have until recently experimented with QR codes as an add-on to current campaigns, slipping them in the corner or at the bottom of printed materials. One major retailer has created a campaign with a QR code as it’s centerpiece and through their marketing efforts, they are educating more consumers about QR codes. Email messages or addresses.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. However they quickly realized many of the technology’s inherent limitations.

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Toyota's "Sienna Family" YouTube Campaign


Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. eventually found an entire channel dedicated to them at


3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

It can come from SMS t ext messaging. daughter might share her desired holiday gift with her mother via SMS. How will you incorporate these strategies in your own campaign process? want to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. Our Employees have a Heart for futbol and pride for their home country!

Direct marketing is dead. Long live direct marketing!


This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Direct marketing campaigns need to work with your marketing mix. Direct marketing campaigns used to stand alone, they were tailored to a specific customer base and spoke to the needs of those people. Guest post by Sophie Davidson.

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Six Tips to Go Mobile without Going Broke

Spin Sucks

According to the Pew Foundation, 73 percent of cell phone users are texting and 44 percent of Americans have opted into at least one text messaging marketing campaign. So, why not share deals, information, and updates with your customers via SMS? For a simple guide to get started with SMS Marketing, check out the Beginner’s Guide to SMS Marketing by Tatango. Cost: Varies depending on the SMS Marketing Software partner. Today’s guest is post is written by Eric Koester. But, I’d expand social commerce to be a bit more broad. Cost: Free  . 2. Cost: Free. 3. 

SendinBlue Review – Small Business Pricing with Enterprise Features


It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. SMS marketing. Campaign scheduling. When all contacts have been imported, you can create a new email campaign. The next step is to select the subscriber (recipient) list and enter a schedule date for the campaign. SendinBlue. Spam checking.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. Design. Relevance. Whaaa?

Online & mobile disaster relief efforts for Japan


This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. There is also acurated list of links to current news articles about the earthquakeand reactor situations&#. More analysis and info from Beth Harte here ). See also Google Crisis Response. Geoff Livingston has some starter tips.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Granted media activities include email marketing, SMS/MMS marketing, and organic search. In general, that will likely lead to campaigns that use paid media to drive engagement further down the funnel in leased, granted, and owned media—and that use leased media to drive engagement in granted and owned media. Image via Who developed the audience. Paid Media.

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Social Media Comment Trolls and How to Deal With Them

Shift Digital

However, if the comments become a campaign against your company, then you’ll need to address their issue, tactfully. Marketing Tips Social Media Social Media Mistakes Digital Marketing company seo Smart Businesses Respond to Facebook Comments SMS Marketing social media mistakesSocial media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. simple complaint can quickly turn into a brutal attack. Here’s a list of advice from social media experts on how to deal with troublesome internet trolls. Don’t use automated responses.

[Case Study] Have you crossed the mobile threshold?


data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. Contact us.

24 Full Service Tools to Manage B2B Social Media

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics. Price : $5 per campaign. BuzzTrac.

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The Nominees For Best Social Media Work – The Bees Awards


The finalists are now to be shown on The Bees Awards website in the following categories: Best 140 Characters (SMS, Tweet). Best Campaign. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. We’re in a collaborative partnership with Bees Awards and are following the competition closely.

Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE


You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. This is also a great time to start mobile marketing ad campaigns on Twitter, Google ad networks, and Facebook. The move to mobile marketing is taking off at crazy levels.


World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). Related Stories Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. The U.S.-Ghana

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The Nominees for Bees Awards 2011


You can find more information about this on the page , where you can also see a list of the nominees in the following categories: Best 140 Characters (SMS, Tweet). Best Campaign. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. And yesterday, the nominees were announced. Best Use of Mobile.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. The site is a great outlet for information on the campaign, only more targeted than if they included the information on AT&T’s own website.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Texts, Short Message Service (SMS), Web Push, and Push Notifications. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. The site is a great outlet for information on the campaign, only more targeted than if they included the information on AT&T’s own website.

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10 Thought Leaders Share Thoughts on Curating Content

According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences.

List of Social Media Management Systems (SMMS)

Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration,  analytics and reporting. Take a peek at Gloto (disclaimer: i'm an advisor) > mobile-to-Web platform for brand-safe social engagement and interactive campaign experiences.

Social Media News: Top 5 Stories of the Week


Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Old Spice Guy = Social Media Success The Old Spice Guy has taken social media by storm. Have a great weekend!

Overview of Twitter Ads [Prices, Screenshots, Terms]


The terms in effect when you initiate or modify a Promoted Products campaign will govern your and Twitter’s rights and obligations in relation to such campaign. Your use of the Program is subject to the version of the Policies applicable at the commencement of each advertising campaign run via the Program. American Express Cardmembers and merchants based in the U.S. Agencies.

Dear YouTube – You Broke My Heart – An Open Letter to @YouTube


You didn’t call, email, SMS, Tweet… I had to hear it from a friend – and nobody seems to know why. Today I was ‘suspended’ from YouTube with no warning and no explanation of why. Where my videos once appeared on this site a message appears that tarnishes my reputation. But today it all came crashing down. When did this happen? To be honest I’m not sure.

2012 Social Media Business Trends

Blue Focus Marketing

One of the best examples of Social Commerce is the mobile app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. Of course like any successful marketing campaign if that content accurately reflects the strategic business objective, it’s a huge win with positive long-term implications.”. building communities, brands, mobile, etc.]? Peter H.