Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. Marketers are being forced to find ever more cost effective ways of engaging with users. When you break down the figures involved in SMS marketing , the results can be quite staggering. This is a guest post from James Bentham. Why it Works.
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