Convince & Convert

MAY 9, 2024

By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. This targeted approach ensures that marketing messages resonate with the right audience, maximizing the impact of each campaign. Niche targeting. Brand credibility.

Brands 115

Brands Apple Cost Advertising 115

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Click To Tweet. The onions touched on targeting.

Campaign 150

Campaign Marketing B2B Conference 150

Jon Loomer

JUNE 12, 2023

Attribution is the process of giving credit to an ad for a conversion. By the end of this post, it will all make sense… Conversions Attribution will only matter if you’re optimizing for any type of conversion that happens away from Facebook. Usually, these conversions happen on a website.

Eventful 178

Eventful Conversation Report API 178

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367

Marketing Syndication Adwords News 367

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion.

Report 173

Report Sample Samples API 173

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 165

Campaign Social Media Sentiment Class 165

Webbiquity SMM

NOVEMBER 15, 2022

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines. Develop an eye for design.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 104

Conversation Video Content How To 104

The Realtime Report

AUGUST 28, 2020

If you simply have a long list of recommendations or reviews on your website or social channels, they aren’t going to get you as many conversions as you hoped. Try A Newsletter. The next tip that we have for those who want to boost their affiliate income this month is to try sending out a newsletter. Use Visuals. Get Started.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Or conversely, to keep their names out of the news. Shared Media includes social media campaigns but it’s more.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 96

Metrics Influencer Marketing Survey 96

Jon Loomer

AUGUST 9, 2023

Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. READ: Meta Ads Attribution Setting: A Complete Guide How does Meta count a conversion? Subscribe to my Newsletter. How This Works 7.

Advertising 148

Advertising Campaign Cost Compete 148

Ignite Social Media

JANUARY 21, 2021

Facebook also expects that there will be a delay in reporting of 24-48 hours, especially for offsite conversions from users using iOS 14. As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? Users subscribed to a newsletter, PDF, ebook or other freebie.

Campaign 146

Campaign How To Facebook Overview 146

Ignite Social Media

AUGUST 17, 2020

Significant edits can be made at the campaign, ad set, or ad level. One easy way to complete the Learning Phase sooner is to avoid making significant edits to your campaign, ad sets, or ads. Lastly, optimize for a conversion event that occurs more frequently. Sign Up for Our Bi-Weekly Newsletter, Social You Should Know.

Cost 205

Cost Facebook Upcoming How To 205

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. You bet it does.

Conversation 60

Conversation Social Media Geotagging Campaign 60

Ignite Social Media

MAY 27, 2021

The digital space provides analytics that other mediums cannot, such as referrals and conversions coming from social platforms. Audiences that are served retargeting messages often have stronger than average conversion rates compared to other target groups. Running Paid Reach Campaigns. Sign up today!

Privacy 155

Privacy Social Media Apple Advertising 155

Buffer Social

NOVEMBER 20, 2018

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Building a successful multi-channel marketing campaign.

Hashtag 100

Hashtag Campaign Brands Retail 100

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

The Realtime Report

JULY 21, 2021

In order to maintain consistency across channels and campaigns, it is important to coordinate with your other team members or marketing branches. Although your tone can vary between professional and more conversational depending on the medium, your overall messaging should be similar. Adhere to Overall Business Goals.

Real Estate 172

Real Estate Social Media Strategy Tips 172

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Ignite Social Media

AUGUST 19, 2020

This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API.

Social Networking 127

Social Networking Privacy API Apple 127

Sherrilynne Starkie

OCTOBER 25, 2018

The new Messenger will have three tabs instead of nine with users conversations front and centre in the Chats tab. It should be included as part of all Facebook campaigns. Get my weekly Top Five delivered directly to your inbox with my free weekly newsletter. Features are being rolled out in phases. — SS. — SS.

News 225

News Research Facebook YouTube 225

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. How you define a quality lead depends on your industry, campaign, and goals. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Ignite Social Media

JUNE 22, 2021

This ad unit is only available for Consideration and Conversion campaign objectives (mid-low funnel focused). Once the list of “Claimed but not Purchased” users have been created in Ads Manager, your business has the opportunity to retarget the value of your product/service to strong leads; leading them to conversion.

Facebook 180

Facebook Discount CPC Notification 180

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model. highlight to tweet).

Campaign 60

Campaign Collaboration Trends Newsletter 60

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Get our Definitive email newsletter.

Hashtag 60

Hashtag Analytics Campaign Social Media 60