Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Using our newly launched Audience Insights product, we have identified five distinct segments that have joined the World Pride Madrid conversation: Madridians: 24 to 49 years old.

Nielsen 112

Nielsen Overview Sports Influencer 112

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. In particular, social influencers on networks like Instagram have significant value as 74% of consumers turn to social media networks for advice before making a major purchase. The Current State of Influencer Marketing. Choosing the Right Influencers.

Influencer 42

Influencer Brands Nielsen ROI 42

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. These insights are handy when creating emotional marketing campaigns.

Examples 102

Examples Template Templates How To 102

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Identify the Influencers Flowtown identifies the influencers for you.

Tools 210

Tools Marketing Nielsen Social CRM 210

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. There’s also power in brands prioritizing online conversations that are visible to the masses. If sentiment is trending up or down.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

UGC 63

UGC Hotels Nielsen Authentication 63

Bill Hartzer

MAY 26, 2010

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

JULY 30, 2010

The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes.

Marketing 251

Marketing Nielsen Forums Groups 251

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Get to know them and engage them in real conversations.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Nielsen Visual IQ. What Are Attribution Models? Statcounter.

Software 101

Software Marketing Analytics B2B 101

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Collecting and curating customer’s photos and posts creates a conversation between you and your fans.

Content 41

Content UGC Loyalty Nielsen 41

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 19, 2009

To help you understand how to participate in the "new" conversation without getting blown-up. Liz Gumbinner Offline, Liz Gumbinner is a New York-based freelance ad agency creative director and copywriter who's developed award-winning campaigns for brands including Old Navy, Mitsubishi, Ray Ban, and Universal Theme Parks. 30-minutes.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign.

Hashtag 138

Hashtag Influencer Trends Industry 138

Webbiquity SMM

JULY 22, 2014

Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers. How to Find Key Online Influencers by MyBeak Social Media. Are they on Google+?

Press Release 217

Press Release Nielsen Blogger SEO 217

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign.

Hashtag 60

Hashtag Influencer Trends Industry 60

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Conversely, telemarketing and direct mail saw the biggest declines in spending.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

APRIL 25, 2022

All this time spent on social isn’t exclusively for connecting with friends and influencers. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. If anyone knows anything about conversions, it’s the Unbounce team. People use social to connect with brands as well.

B2B 121

B2B Instagram How To Marketing 121

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

OCTOBER 4, 2016

Others link their Instagram profile to campaign-specific landing pages or individual pieces of content. How the number of posts you share can influence your engagement. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x Use Stories.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign. Conversions. You can specify your target audience’s location, demographics, interests, behaviors, and more. App installs.

Instagram 111

Instagram Advertising URL FAQ 111