Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. ” “Our company is too small to invest in AI.” Increased ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. ” “Our company is too small to invest in AI.” Increased ROI.

Team 147

Team Marketing ROI Training 147

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Case Study 68

Case Study Campaign Activities Study 68

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Aligned Goals.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Here’s how. times more than those with digital suppliers.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Ignite Social Media

DECEMBER 14, 2018

To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat. This case study appeared 10 days after the conclusion of the promotion.

Case Study 141

Case Study Study Social Media Repository 141

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Be sure to factor in some costs for incentives and planning.

Discount 127

Discount Marketing How To B2B 127

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. If your marketing campaign isn’t getting people to visit your website, then it’s leading them astray.

B2B 125

B2B Marketing Metrics ROI 125

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In today’s economic environment, this strategy is more critical than ever.

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In today’s economic environment, this strategy is more critical than ever.

B2B 62

B2B Campaign Statistics Data 62

Socialmedia.biz

JUNE 17, 2018

3 steps to creating a successful $100 Facebook campaign. Most Facebook ad campaigns are geared toward increasing the following specific key performance indicators (KPIs): Reach – How many people in your target audience saw your ad? Tricks for creating a successful campaign quickly. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Studies show that customers respond better to user-generated content than overly promotional marketing. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Compare your metrics against previous campaigns or periods.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Pixlee

OCTOBER 27, 2021

Companies see value in influencers, too. In fact, today, an increasing number of larger companies have no problem partnering with micro-influencers for in-store promotions and product or brand endorsements. Revel Nail is an excellent example of a company seeing success with micro-influencers. Measure and Manage Campaign Success.

Influencer 75

Influencer Marketing Discount Retail 75

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

Diagrams 91

Diagrams Content Analysis Hubspot 91

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Software and automation are more than bots.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Oktopost

APRIL 21, 2020

If it does, then there’s a good chance you studied strategic management in academia at some point. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s. These products’ relative market share guarantees the highest ROI of any of the quadrants.

Marketing 138

Marketing Apple Strategy ROI 138

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 82

Content Collaboration Project Template 82

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Conclusion.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 96

Social Media How To Marketing ROI 96

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. How did the company do this? The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59