Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Most B2B marketers are still using a social media playbook developed by B2C companies.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. Trials.
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Positive ROI. Raise Your Profile & Increase Trust.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. There remains some debate about whether social media ROI can be measured.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. You need to have a scientific mindset, and rather than launching one campaign, test a bunch of smaller ideas. ————-. You Have Lame Goals. Choose
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now. ” What’s the ROI of THAT message? ROI social media customer service listening
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. But how? Measuring it?
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=). Campaign: The specific campaign you were promoting that got them there. Well, there is. Analytics
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? times ROI.
Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. This spring, the company used QR codes to let fans “track their Bud.” What do you think?
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI. Social media often generates attention in traditional media, so when that is the case, I include AVE in the ROI model.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Data and measurement are extremely important become it is the lifeblood of any company. Plain and simple.
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? on our recently revamped web site (thank you RAD Campaign for the excellent design).
How to Measure the Return On a Social Media Campaign
MAY 24, 2011
Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. part of monitoring the efficiency of the campaign is to be working with some tools.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
When asked why, Tom Daily, the Director of Mobile, Search and Global Connections replied,“It is important to invest your energy into things you know work, and we know that SMS works and is a thing to focus on.” In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Yes, that immediate. Having S.M.A.R.T
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. Often it is asked without a clear understanding as to whether or not the answer will actually change the company vision or the current course of business. So, when it comes to R.O.I.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Then, one day, I had a small epiphany. My First Epiphany.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
How Does Twitter Help My ROI? When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. Now, take a look at this electrical service company’s Facebook post. It can’t be faked.”. The Cluetrain Manifesto. Time to hire it out. John Q.
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. Dr. Jimm, PC Campaign. Branding Voices and Choices. In This Episode. ” —@hassanisms.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign , have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions. Have you found it an adequate way of explaining social media ROI to clients? Step 1.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
In this rapidly evolving, customer-centric landscape, marketers are challenged to elevate their game by raising the relevance of their companies’ offerings, communication and engagement. While today’s CMOs face a variety of new challenges, they must encourage their companies to seize the opportunity and create relevant content for their brands. And it’s all about winning.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Sensing a shift in the air toward true authenticity and connection above ROI, they’ve removed all forms from the site. “All of the content we create and share from here on out will be free,” they announced.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. While Hills Bros.
How Hiring a Journalist Can Help You Achieve Tremendous ROI
Convince & Convert
MARCH 17, 2016
Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications. Adam and his team don’t settle for just trusting the quality of their efforts; they are constantly measuring their relationship to the rest of the company in a very conscious way.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Take a look at the infographic here: Similar Posts: How to Create Viral Success: Top 10 Viral Campaigns. Companies’ Use of Content Marketing Is On the Rise [infographic].
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add.
Introducing Talkwalker Image Recognition: The Future of Social Listening
MARCH 9, 2016
According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%. In the above example, the McDonald’s logo has been used in a way that is certainly unintended and most likely unwanted by the company. Online crisis management is essential for companies. More than 1.8 Images are everywhere.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Learn traffic, learn conversions, learn ROI…then find your own.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. The desire for campaign-based tactics with no existing presence of any kind. A one-way broadcasting focus, aiming to blast messages out to the target audience. Listen; engage; develop. You know what you don’t see anyone recommending?
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google cost Ryan Abood’s company $4 million.
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive. Don’t Let Facebook Do Your Bidding.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? monitoring).
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
500 companies use at least one major social media platform. Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. ” phase. 90% of Inc.