10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
We are a lot more sophisticated and we feel empowered to go online, do our research, read recommendations, tweet at companies with questions and demand answers to our problems through the content we find. Google “measuring PR” and you’ll find plenty of articles trashing PR’s inability to show ROI. . Not only that, with inbound PR you turn into a media company.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? CMOs On Social Media – Where’s The ROI? by Forbes.
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
But we can discuss earned and owned media, the ROI, and how to measure. It used to be that we’d spend our entire careers developing relationships with reporters, journalists, editors, and producers in order to have stories created that helped the companies with which we worked. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. You need to have a scientific mindset, and rather than launching one campaign, test a bunch of smaller ideas. ————-. You Have Lame Goals. Choose
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now. ” What’s the ROI of THAT message? ROI social media customer service listening
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. This spring, the company used QR codes to let fans “track their Bud.” What do you think?
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. Dr. Jimm, PC Campaign. Branding Voices and Choices. In This Episode. ” —@hassanisms.
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? on our recently revamped web site (thank you RAD Campaign for the excellent design).
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Data and measurement are extremely important become it is the lifeblood of any company. Plain and simple.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI. Social media often generates attention in traditional media, so when that is the case, I include AVE in the ROI model.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
When asked why, Tom Daily, the Director of Mobile, Search and Global Connections replied,“It is important to invest your energy into things you know work, and we know that SMS works and is a thing to focus on.” In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Yes, that immediate. Having S.M.A.R.T
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. Often it is asked without a clear understanding as to whether or not the answer will actually change the company vision or the current course of business. So, when it comes to R.O.I.
How to Measure the Return On a Social Media Campaign
MAY 24, 2011
Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. part of monitoring the efficiency of the campaign is to be working with some tools.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Then, one day, I had a small epiphany. My First Epiphany.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign , have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions. Have you found it an adequate way of explaining social media ROI to clients? Step 1.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
How Does Twitter Help My ROI? When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. Now, take a look at this electrical service company’s Facebook post. It can’t be faked.”. The Cluetrain Manifesto. Time to hire it out. John Q.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. The desire for campaign-based tactics with no existing presence of any kind. A one-way broadcasting focus, aiming to blast messages out to the target audience. Listen; engage; develop. You know what you don’t see anyone recommending?
How Hiring a Journalist Can Help You Achieve Tremendous ROI
Convince & Convert
MARCH 17, 2016
Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications. Adam and his team don’t settle for just trusting the quality of their efforts; they are constantly measuring their relationship to the rest of the company in a very conscious way.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
In this rapidly evolving, customer-centric landscape, marketers are challenged to elevate their game by raising the relevance of their companies’ offerings, communication and engagement. While today’s CMOs face a variety of new challenges, they must encourage their companies to seize the opportunity and create relevant content for their brands. And it’s all about winning.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Take a look at the infographic here: Similar Posts: How to Create Viral Success: Top 10 Viral Campaigns. Companies’ Use of Content Marketing Is On the Rise [infographic].
Introducing Talkwalker Image Recognition: The Future of Social Listening
MARCH 9, 2016
According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%. In the above example, the McDonald’s logo has been used in a way that is certainly unintended and most likely unwanted by the company. Online crisis management is essential for companies. More than 1.8 Images are everywhere.
The FINAL word on Social Media ROI | Shuaism
Josh S Peters
OCTOBER 20, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes. ROI is a description of a result.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Learn traffic, learn conversions, learn ROI…then find your own.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? monitoring).
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive. Don’t Let Facebook Do Your Bidding.
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google cost Ryan Abood’s company $4 million.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
It follows that the success of a social media marketing campaign is measured by its ability to achieve business objectives. Social media can and does impact business objectives by helping companies acquire customers. Here is his Google Analytics dashboard, showing the actual economic value of the macro and micro conversions he defined for his company: Image via Kaushik.net.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
500 companies use at least one major social media platform. Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. ” phase. 90% of Inc.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Hopefully this marketing campaign drums up enough buzz to start filtering a consistent supply of people to your business pages. Quality is always your goal, so make your accounts hubs for conversation, as opposed to billboards for your company. Let us know how your social media marketing campaigns are going for your online stores. Implementation Social CRM and ROI
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
More traditionally, it might be buying something online or a tactical victory of driving opt-ins to your email marketing campaign. Most e-commerce companies, for example, keep track of abandoned shopping carts and sales. In Google Analytics you can set-up goals for sales, newsletter sign-ups and eBook downloads to determine how well your campaign is converting. Bounce Rates.
Is Your Content ROI Really Untrackable?
JANUARY 30, 2013
We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. However, as more and more blue chip companies are beginning to catch on, questions are being asked about whether this strategy is the right one. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible.
Instagram Follows in Facebook’s Footsteps | Social You Should Know
Ignite Social Media
JUNE 6, 2016
To find out more about how your company can benefit from your own influencer campaign and the proven ROI of influencer marketing, download Carusele’s new whitepaper on the ROI of Influencer Marketing. Pinterest Adds New Search Functionality. Pinterest is currently testing a new product recommendation feature called “Similar Look.” We’ll keep an eye out. Hope you enjoy.
An Expert’s Guide to How to Get SEO Right
Convince & Convert
APRIL 4, 2016
The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? Andrew: Of course, with increased investment comes an increase in hours spent on your campaign. SEO is going to generate the best ROI in the long term and is going to deliver the lowest cost per acquisition. Andrew: If you speak to any company that offers guarantees, run for the hills.
Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures
Social Marketing Forum
NOVEMBER 24, 2010
give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. This often has to do with a strong focus on the channels and the technologies, a lack of clearly calculated examples, models, and user cases, and the rising pressure to account for everything using the almighty ROI. And it is this marketing ROI that happens to be a very current theme. Apparently, ROI is regarded in the same way as conversion.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
Smart campaigns and branding are crucial for every business. It’s been done for ages but many companies still don’t do it. And, despite what many unfortunately believe, this approach can also can be used to calculate and predict the impact of branding related activities. I am talking about Return On Marketing Investment (ROMI or Marketing ROI). Integrated. People-centric.