Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 136

Communities B2B How To Forums 136

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Facebook users spend 3x more time watching live video than traditional video. Live streaming, text animations, video slideshows, video storytelling.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking. Video sharing.

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Campaign 206

Campaign Social Media Reddit Disqus 206

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 164

Campaign Google Case Study Badge 164

Webbiquity SMM

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B 306

B2B Influencer Platform SMS 306

agora pulse

OCTOBER 13, 2020

Want to bring new life into your video content marketing? These types of videos can help you start thinking outside of what you usually do. As a social media marketer, you don’t have any excuse not to give video content a try. Especially because plenty of affordable tools can help you create videos in no time.

Types 165

Types Video Social Media Management Remix 165

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception.

Instagram 142

Instagram Video Brands Compete 142

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

Campaign 111

Campaign Social Media Metrics Trends 111

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Mindjumpers

FEBRUARY 14, 2013

Home made videos with funny babies , campaign video content to promote a product launch, a live broadcast of a unique event , etc. We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube.

YouTube 257

YouTube Brands Comparison Communities 257

Social Media Strategies Summit

NOVEMBER 18, 2022

Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. What videos they watch. You don’t have to make decisions based solely on which of your videos are the most popular. You can also see the videos they watched from other creators.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. The project. And I’m really glad I did. The objectives. write their own blog post to promote IWD 2012.

Case Study 256

Case Study Blogger Study Campaign 256

Firebelly

JUNE 24, 2010

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Now you’re looking at your performance report, wondering what the numbers actually mean.

Industry 128

Industry Engagement HootSuite Analytics 128

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Techipedia: Tamar Weinberg

APRIL 17, 2012

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Market your video.

Video 178

Video Strategy Marketing How To 178

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Okay, so these guys may be a #client of ours, but that doesn’t mean I love their social campaigns any less.

Campaign 60

Campaign Social Media Delicious Video 60

Mindjumpers

MARCH 2, 2015

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Facebook doesn’t support animated GIFs but cinemagraphs can be loaded as a video and is thus hoped to become a new effective tool for marketers.

Video 100

Video Tumblr Foursquare Facebook 100

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 138

B2B Social Media Strategy LinkedIn 138

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 116

Hashtag How To Guidelines Telecommunications 116

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Collaboration 93

Collaboration Brands Press Release Communities 93

Jason Yormark

SEPTEMBER 14, 2009

came out in hordes to support my Vanns Community Manager role video application, I felt it was important and appropriate to write a follow up for everyone. came out in hordes to support my Vanns Community Manager role video application, I felt it was important and appropriate to write a follow up for everyone.

Communities 195

Communities Applications Process Video 195

Ignite Social Media

FEBRUARY 23, 2021

Once signed up, you’ll have access to a dashboard where you can create campaigns and view the performance of your campaigns. The paid structure is similar to other social self-serve platforms with campaign (objective and funding source), ad set (targeting, device type, budget, bid, schedule, and pacing), and ad (creative).

Reddit 78

Reddit Tips CPM CPC 78

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek. Community Building.

Brands 91

Brands How To Hashtag Influencer 91

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network.

Marketing 199

Marketing Syndication Adwords Social Media 199

Ignite Social Media

NOVEMBER 23, 2020

The networks as well are predicting an increase in ad revenue, with Facebook and Instagram taking the obvious lead-in investments, but other networks are continuing to see a steady increase year-over-year. 5 Social Media Advertising Tips Heading into the Holidays. Timing: How long are you planning to run your campaign for?

Advertising 187

Advertising Social Media Tips B2B 187

Laurel Papworth

OCTOBER 20, 2010

Ok I admit, I’m a bit down on social media campaigns. Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced. PatchouliW pointed this other SAW – oops Scary Movie – video out to me yesterday – also hilarious. Related posts.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98