Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Oktopost

FEBRUARY 26, 2024

While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.

B2B 62

B2B Metrics Social Media Social Media Management 62

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. Combining social ads with video will go a long way towards creating successful campaigns. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Tap your community for this content, and create a relationship with them as you do.

Buy 117

Buy Video How To Template 117

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers. Email campaigns are also an effective referral marketing strategy. How will you measure success and track ROI?

Discount 126

Discount Marketing How To B2B 126

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Decades later, email marketing still generates the best ROI of any channel. Build A Stronger Community. User-generated content in emails is essential for brands looking to incorporate their communities better. Take Personalization To The Next Level.

UGC 98

UGC Content Curation Apparel 98

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Another benefit of employee advocacy is extending your reach far beyond your brand’s current social community. The key to effective employee advocacy is longevity.

ROI 48

ROI Loyalty Embedding Metrics 48

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. There’s more.

Products 163

Products Instagram Brands How To 163

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. The answer may not be on these apps alone.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 127

Brands ROI UGC Authentication 127

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Visual content builds trust & loyalty. So how do you attribute ROI to your efforts? And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

MARCH 25, 2020

Contests – Even if you need fresh content, your community will find a way to participate. Build & Engage Your Digital and Online Community . Companies are shifting to be less brand-out and more community-in. We’re seeing incredible innovation around digital communities. Highlight philanthropic work.

UGC 68

UGC ROI Cost Communities 68

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 131

Template Templates Marketing Sample 131

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

SEPTEMBER 21, 2020

Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Alo Yoga’s UGC Integration.

UGC 56

UGC Brands Apparel Content 56

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

SMS 187

SMS Strategy Marketing Discount 187

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty? Also, you’ll need to come up with clear metrics that would demonstrate how successful your ambassador campaign was. .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty? Also, you’ll need to come up with clear metrics that would demonstrate how successful your ambassador campaign was. .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The campaign led to 1,7000 user-generated images over 7 days and over 6,000 images by the fourth week. Want to learn more about how your brand can generate greater ROI using UGC?

UGC 65

UGC Brands Content Crowdsourcing 65

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. You want to create social media content with wide appeal or build a community that everyone wants to join. Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. You want to create social media content with wide appeal or build a community that everyone wants to join. Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

Proactive Report

FEBRUARY 3, 2010

Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Most marketers (61 percent) believe that loyalty program participants are the best and most profitable customers, but that they’re falling down on extracting greater value from customer loyalists.

Engagement 45

Engagement Alterian ROI Loyalty 45

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. Developing user generated content across various sites helps drive engagement and provides an even greater ROI.

Content 41

Content UGC Loyalty Nielsen 41

Proactive Report

FEBRUARY 3, 2010

Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Most marketers (61 percent) believe that loyalty program participants are the best and most profitable customers, but that they’re falling down on extracting greater value from customer loyalists.

Engagement 40

Engagement Alterian ROI Loyalty 40