Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Jim Weldon 6 Required Competencies for Social Organizations: Now, marketing is the center of American business. link] ramses Daiboun-sahel RT @inspiredmag: 6 Required Competencies for Social Organizations [link] [link] MJMudd RT @greggvm: You bet. It’s always-on.

Compete 116

Compete Conference Organization Social CRM 116

Sprout Social

SEPTEMBER 23, 2022

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Reaching out to the Latinx community in your marketing can have positive effects on your overall social strategy as well. Cultural competency. Product perspective.

Strategy 105

Strategy Marketing Authentication Communities 105

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad.

Communities 60

Communities Tips Content Authentication 60

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story.

Brands 107

Brands Hashtag Trends Fashion 107

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

APRIL 20, 2023

I’ve also seen agencies set up ad campaigns that basically compete for the same audience —driving up the auction and spending more of their client’s money because they are bidding against themselves. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt.

Team 121

Team Social Media RFP How To 121

The Realtime Report

JUNE 22, 2021

Compete for Cash Prize Awards and Mentorship. Provides a communication analysis solution designed to help companies protect their most valuable assets – their people and their IP. Provides a SaaS solution that streamlines donation and fundraising campaigns for e-commerce businesses and marketplaces. Wealth Stack.

Startup 91

Startup Compete Analysis Eventful 91

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

agora pulse

JUNE 13, 2020

If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Or you can combine powerful queries and historical data to uncover audiences, find relevant content, and plan campaigns. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Analyze the positive feedback your competing brands get to see what customers might want from your brand. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Plus, everyone is competing for attention.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

Social Media 375

Social Media Strategy Content Compete 375

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Do you prioritize diversity in your marketing campaigns? Be Transparent about Your Brand’s Values.

Instagram 86

Instagram UGC Brands Hashtag 86

Socialmedia.biz

DECEMBER 14, 2019

Knowing who to target with ads will save time, money, and will produce a more effective marketing campaign. Hiring a competent SEO specialist will help one get their website or social media page more visits. . Become Involved In Online Communities: Many communities exist where people discuss finances and investments.

Social Media 79

Social Media Strategy SEO Compete 79

Unmetric

OCTOBER 25, 2019

For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. Brands were concerned about things like audience sizes and how fast they were growing their communities. We like to say that no brand competes in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 110

Influencer Tools Marketing Software 110

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Do you prioritize diversity in your marketing campaigns? Be Transparent about Your Brand’s Values.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Hint hint.).

Social Media 90

Social Media Brands Meme Real Estate 90

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). Reddit’s minimum daily ad spend is only $5 per campaign.

Reddit 115

Reddit CPC CPM Cost 115

Social Media Strategies Summit

SEPTEMBER 26, 2019

We have access to over 100,000 influencers in our email database and it’s all campaign-based. We actually ended up acquiring a community that had about 25,000 members in it. That community was built originally as The SITS Girls, a place for women to access community, education, support, and sharing of best practices.

Groups 100

Groups Groups Influencer Case Study 100

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. Harvard Business School offers a program called “Competing with Social Networks.&#

Organization 229

Organization Social Media Social Media Management Skills 229

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Sprout Social

NOVEMBER 18, 2020

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. ESSENCE [link].

Activities 112

Activities Brands Social Capital Compete 112

Hootsuite

SEPTEMBER 6, 2023

Tell me about a strategy or campaign you created that you’re most proud of. Explain the planning and execution of a successful strategy or campaign, and point to specific actions you took that helped make it awesome. Time to brag! This kind of question is your opportunity to celebrate your wins. Ooh, sneaky.

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

Ignite Social Media

DECEMBER 20, 2021

Be open in your editorial planning to bringing people from other disciplines and teams into your brainstorms for the chance that a new perspective could lead to a successful post or campaign. The content you’re posting isn’t only competing against like-brands.

Social Media 184

Social Media Strategy Team Compete 184

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

DECEMBER 7, 2021

I believe social expertise is finally being valued as a competency after the pandemic. More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Pixlee

FEBRUARY 8, 2021

As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Sprout Social

OCTOBER 5, 2023

Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. You can schedule posts, interact with your community and even monetize your content. The Ads section provides a quick snapshot of your campaign’s reach and engagement levels.

Instagram 102

Instagram Facebook Marketing Features 102

Convince & Convert

JUNE 13, 2012

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page , giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize.

Price 148

Price Consultant Compete Study 148

Buffer Social

SEPTEMBER 5, 2023

“We are constantly considering what we can do next and plan our campaigns out a few months ahead, meaning we start working on Black Friday in July!” Being competent in a range of social media skills is more important — as is constantly keeping abreast of the trends and changes across platforms.

Social Media 90

Social Media How To Skills Hubspot 90

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

OCTOBER 16, 2023

If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. Be sure you have a portfolio of campaigns that you can highlight. The cost for a social media campaign can vary wildly depending on the scope of work.

Social Media 52

Social Media Marketing How To Cost 52

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. Community Accelerator Program. A subset of communities will be eligible to receive part of $1M in additional funding. Creator Fund.

Platform 113

Platform Tumblr Badge YouTube 113

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. These nuggets can be collected as data to inform future campaigns of your own. It’s an excellent approach that helps you respond to evolving market conditions and plan future campaigns.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Pixlee

JUNE 17, 2020

billion internet users, businesses need to have a strong online presence if they hope to compete. Brands must be able to communicate with their customers in a tactful and agile way. It adds personalization to the customer experience and helps you build a community around your brand. Next-Level Digital Communities.

UGC 53

UGC Brands Apparel Communities 53