Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). What are your favorites?

CPM 175

CPM Types Campaign Examples 175

Ignite Social Media

JANUARY 8, 2024

It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. What does CTR mean?

Social Media 124

Social Media CPA CPM CPC 124

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 207

Examples Conversation CPM Campaign 207

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. First, the campaign is DEFINITELY delivering. Conversions Objective.

CPM 217

CPM Advertising Campaign Price 217

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

OCTOBER 10, 2022

And if you get increased engagement, that often leads to lower CPM costs in ad spend. I’m using a Reach campaign with a 3:1 frequency cap. Let me know in the comments below! Because of that known priority, this can be an advantage for marketers — both organically and with ads. Quick Overview.

Instagram 200

Instagram Facebook CPM Feed 200

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns. First, the campaign is DEFINITELY delivering. Conversions Objective.

CPM 170

CPM Advertising Campaign Price 170

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. That approach is ineffective in social media. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Hootsuite

OCTOBER 28, 2019

likes, shares, comments) a post receives relative to your total number of followers. If you have a high engagement rate, the actual number of likes and shares and comments is irrelevant. How to track it: STEP 1 : Add up a post’s total likes, comments, and shares. Doing so attaches the lead to a campaign.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. It’s basically a quick checkup on big picture campaign components. Let me know in the comments below!

Organization 166

Organization CPA Facebook CPM 166

Hootsuite

NOVEMBER 8, 2021

These metrics may be results from paid social campaigns and organic efforts that, together, create a fuller picture of where you’re getting returns and where you’re not. Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. These are tracked through likes, comments, shares, and views.

ROI 136

ROI Metrics HootSuite CPM 136

Ignite Social Media

JUNE 3, 2021

Total Number of Comments: How many comments a post has received. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. It measures how often people interacted with your video through likes, comments and shares. Ad cost (CPM, CPE, CPC, CPCon).

Metrics 131

Metrics Video Brands Facebook 131

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

APRIL 12, 2022

With an active Facebook Page, you can use a service like Sprout’s customer care solutions to manage comments, reviews and messages all in one place. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

Facebook 123

Facebook How To Metrics Hashtag 123

Keyhole.co

MAY 25, 2022

All those posts you share, the interactions they generate, the comments they receive, and other activities get together to form useful data. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 30, 2020

LinkedIn posts that include images typically result in 2x higher comment rate. Videos get 5x more engagement on LinkedIn than other platforms and live streams get 24x more comments than standard native videos. Use your data to validate assumptions, optimize your campaigns and create cost-efficient content.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

JULY 17, 2020

For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms. Insert Comments and Insights. Define the Platforms. Focus on Value. Get Visual.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

MARCH 18, 2023

Step 4: Grow your audience by engaging with them in comments. It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. The best part about it is that you can customize your lead generation & nurturing campaigns to meet specific goals.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Step 4: Grow your audience by engaging with them in comments. It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. The best part about it is that you can customize your lead generation & nurturing campaigns to meet specific goals.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Jon Loomer

NOVEMBER 1, 2019

You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work.

Facebook 138

Facebook Sample Samples CPM 138

Likeable

SEPTEMBER 17, 2019

But the best influencer campaigns have both micro and macro influencers. Anyone creating content that audiences interact with has influence, but whether or not they’ll be a match for a particular campaign will depend on your goals. Who is commenting on their page? Need help finding the right influencer for your brand’s campaign?

Influencer 81

Influencer Marketing CPM Fashion 81

Jon Loomer

MAY 26, 2015

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM.

CPA 113

CPA CPM Facebook Cost 113

Pixlee

OCTOBER 13, 2021

Regularly reply to user comments. Highlight a user comment with a reply with a video feature. Think long-term: set up a partnership for more than just one campaign (i.e., And they start from $10 per CPM. Create content that’s easy to adapt. Reshare user-generated content (UGC). Use Paid Ads.

Engagement 52

Engagement UGC Brands CPM 52

Jon Loomer

MARCH 31, 2016

Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign. That campaign starts with a video that will be shown to them for the first three days, welcoming them. After those 30 days, they fall out of the campaign. But the background was necessary. Do you see what I see?

Engagement 120

Engagement Facebook Organization Report 120

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Jon Loomer

JUNE 26, 2023

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. Of course, this is imperfect since it relies on your data and the CPM costs may vary depending on objective and other factors. But I still find this valuable.

CPM 174

CPM Cost Groups Groups 174

Sprout Social

JANUARY 27, 2021

For example, a tutorial video might be used as a customer support tool where back-and-forth comments are encouraged. After all, viewers might be sharing or commenting more than they’re liking. The Comments Report. This report summarizes how many people comment on your video. Subscriptions.

Analytics 142

Analytics YouTube Video Embedding 142

Jon Loomer

JULY 2, 2015

” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. At the left you’ll see an “All Campaigns” dropdown… You have the option to view results by… This Account. All Campaigns. All Ad Sets.

Facebook 114

Facebook CPA CPM Campaign 114

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). What placement? Page Likes.

CPC 126

CPC CPM Facebook Cost 126

Ignite Social Media

MAY 9, 2017

When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. Not all posts are intended to drive likes, comments, or shares! If your aim is driving impressions, pay close attention to your CPM. Not All Data Is Public.

Nielsen 120

Nielsen Content Comparison CPM 120

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

CPC 60

CPC Facebook CPM Cost 60