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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.

CPM 196
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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters.

CPM 187
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If you cut that CPM down to $25, your Cost Per Desired Action would be $5, right?

Metrics 165
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 252
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. So where’s the influence?

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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads. If you selected Reach and Frequency (previously) or Reservation (now), you can plan your campaigns in advance with predictable performance. Fixed CPM means that you know what the cost will be.

Buy 188
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172