Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 131

Social Media Management Social Media Skills Consultant 131

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Template 94

Template Templates Social Media RFP 94

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 101

Resources Telecommunications Collaboration Project 101

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 130

Marketing How To Sample Samples 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 99

Metrics Influencer Marketing Survey 99

Keyhole.co

JULY 20, 2023

Plus, you can track your profiles, campaigns, and influencers across multiple social media platforms and see what’s driving traffic and engagement to your profile or your fellow competitors. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 17, 2024

On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. So, running engaging campaigns can be daunting. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy.

Campaign 124

Campaign Social Media Marketing Metrics 124

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College.

Social Media 130

Social Media UGC Project Collaboration 130

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Zoho Social. Example of Agorapulse, a social media analytics tool. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Planable is a collaboration tool for teams to plan and approve social media content. Analisa.io.

Tools 122

Tools Strategy Video Library 122

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Automation also breaks down silos and smooths out collaboration within your team, and beyond.

Team 108

Team Hubspot Marketing SMS 108

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Crisis Checklist Before Pausing Ad Campaigns. Leave campaigns alone unless you need to make changes.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Buffer Social

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Why did you decide to use Buffer rather than other social media management tools?

Marketing 79

Marketing Social Media Management Analytics Report 79

The Realtime Report

OCTOBER 7, 2019

5 Tips for Training Social Media Marketers . When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. Indeed, social media marketers make mistakes like everyone else. This is not a reasonable way to build a marketing campaign.

Training 87

Training Social Media Tips Marketing 87

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Sprout Social

JULY 28, 2022

With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. A post shared by Sprout Social (@sproutsocial). We keep track of recurring content themes that come up in our industry and among our community (example: social media manager burnout).

Template 96

Template Templates Social Media Video 96

Sprout Social

FEBRUARY 11, 2021

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 107

Campaign Groups Groups Communities 107

Sprout Social

MARCH 31, 2021

So feel comfortable knowing you can publish your Tweets based on your pre-planned schedule, whether it’s around a specific campaign or seasonal content. If your social media strategy involves sharing a similar message across all your social media accounts, Twitter scheduling simplifies the process.

Engagement 138

Engagement How To Library Collaboration 138

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. Leveraging Social Media In a Multi-Channel Comms Campaign. Naturally, we all think social media is essential.

Strategy 130

Strategy Press Release How To Collaboration 130

Keyhole.co

MARCH 11, 2024

These insights enable you to craft a data-driven LinkedIn strategy, finely tuned to the nuances of your target audience and the competitive landscape of your industry. Analyzing your competitors helps you identify gaps in your strategy, uncover industry trends, and discover new opportunities for engagement and content.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

SEPTEMBER 13, 2023

Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. But in the heap of popular hashtags, identifying the right ones is tough.

Hashtag 52

Hashtag Trends Instagram UGC 52

Hootsuite

FEBRUARY 12, 2015

Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Social media dovetails nicely with content marketing, because it creates new, low-cost avenues for content promotion. Save time on your B2B social media marketing efforts with Hootsuite Pro.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Track audience reactions to marketing campaigns.

Influencer 112

Influencer Tools Marketing Software 112

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. Build a tailored portfolio of successful campaigns to advertise my business. So let’s dive in. We shared a tiny office in Leeds.

Strategy 74

Strategy Press Release Startup Reputation 74