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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 It’s not hard to see the appeal of this type of content.

Brands 130
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Content Strategy Tips from Top B2B Brands

Writtent Blog

With a sports theme, of course. According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” Their download rates improved 300%.

B2B 93
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Case studies show that 80% of Instagram users follow at least one business profile. For instance, colleges and universities have the opportunity to post pictures and videos showing labs, sports and campus activities. Instagram ad measurement is robust, and campaigns can be adjusted easily.

Instagram 162
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide. The campaign resulted in a meaningful brand lift for the company and its products. Results also showed that the Nationwide campaign content engaged men more often than women.