Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 125

Strategy Brands Content UGC 125

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

Campaign 60

Campaign Social Media Real Estate Influencer 60

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We

Communities 95

Communities Company Social Media Case Study 95

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies.

B2B 69

B2B Campaign Statistics Data 69

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  He provides insights into how these AI tools can be used to create effective email marketing campaigns.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies.

B2B 62

B2B Campaign Statistics Data 62

Socialmedia.biz

NOVEMBER 15, 2020

Prepare them for this eventuality by using case studies to prove that it is inevitable. Use three marketing strategies: Viral marketing means using the internet and social media to promote your business, brand, and products. As it is an experimental process, not every effort will work. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. They also appreciated the real tone and voice of the campaign.

Health Care 40

Health Care Case Study Study Campaign 40

Oktopost

MARCH 22, 2022

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Freelance Social Media

APRIL 21, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe VaynerMedia Proves the Power of Geolocation Marketing by cinta5 on April 21, 2010 Just read an awesome case study by VaynerMedia about a campaign they facilitated between the New Jersey Nets and Gowalla.

Foursquare 143

Foursquare Case Study Marketing Sports 143

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Social Media . Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

MAY 19, 2016

An inspiring part of this campaign is how the customer with a vision, Sarah M., Higher levels of engagement, advocacy, and ultimately, brand loyalty. As seen with Kotex, being present, listening, and capturing insights can also spark amazing new levels of creativity that propel your business forward. Tell the Story Behind Great Ideas.

Campaign 88

Campaign Tumblr Project Hosting 88

Convince & Convert

NOVEMBER 19, 2013

It’s an ongoing newsroom, not an advertising campaign. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Marketing Case Study Loyalty 166

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Razor Social

AUGUST 20, 2020

This is why savvy digital marketers plan their campaigns around traffic temperature. Get social. Invite them to follow your brand on social media so they can get to know your business better. Provide fidelity offers as part of your loyalty program to turn them into your brand promoters. Get into their inbox.

Buy 122

Buy Survey Software Case Study 122

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buffer Social

JULY 17, 2023

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. Here’s a straightforward guide to making a media kit of your own. Your chances of collaborating with a brand improve with more detail you add.

YouTube 72

YouTube Affiliate marketing How To Template 72

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Proactive Report

MAY 16, 2017

Some leading companies are capitalizing on three forces that have fundamentally changed the way marketing can be done: Access to large quantities of real-time data to inform their campaigns. Digital marketing demands new skills, including advanced analytics, test-and-learn media design, and data management. Call 888 243 3470.

Marketing 60

Marketing Loyalty Aggregator Skills 60

Convince & Convert

JULY 16, 2015

The video is supported by website and social media content using the hashtag #lovefreebies. Imagery for the social and digital channels supports the video theme, albeit in a more polished, sophisticated way that is more in line with a luxury brand. After all, as the campaign proves, we all love a good, legal freebie!

Retail 60

Retail Loyalty How To Newsletter 60

ProBlogger

FEBRUARY 20, 2013

Search on social media: A simple search on Facebook, Twitter, and Google+ also told me a lot about the seller, and how he deals with others. Today everyone is social, especially bloggers. Soon after the acquisition I started an AdWords campaign to promote those services. So this is a good way to research a site owner.

Case Study 43

Case Study Study Buy Adsense 43

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. How do you find those optimal sweet spots with your social media followers? Look for long-term loyalty with metrics on unsubscribers, email opens, and repeat buys. Incentives.

Types 60

Types Strategy Content Trends 60

Pixlee

DECEMBER 15, 2017

Social Media Marketing World. Hosted by Social Media Examiner, Social Media Marketing World is a mega-conference comprised of 5,000 marketing experts and content creators sharing insights into social media marketing. Social Media Week Los Angeles. February 28 – March 2, 2018.

Conference 40

Conference Marketing Case Study Banking 40

ProBlogger

MAY 3, 2023

By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Collaborate with brands or businesses that align with your blog’s niche and values to create sponsored blog posts, videos, or social media campaigns. Here’s an article on Finding Your Blog’s Unique Voice.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Social media has changed so much in just fifteen to twenty years.

Social Media 118

Social Media Marketing B2B Banking 118

Social Media Strategies Summit

JANUARY 10, 2019

According to a case study by HBR , making that emotional connection is much more important than customer satisfaction. Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. Trulia’s What Locals Say Campaign.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Convince & Convert

JANUARY 22, 2016

If so, this campaign is for you. What can you learn from this artistic campaign? With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits.

Campaign 60

Campaign Loyalty Newsletter Engagement 60

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128