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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81
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10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

According to a case study by HBR , making that emotional connection is much more important than customer satisfaction. Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. Trulia’s What Locals Say Campaign.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 121
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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

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6 Ways of Generating Leads From Social Media

Social Media Strategies Summit

It can be anything from research reports to templates, case studies, and ebooks. Use the custom advertising features offered by the social media platforms to launch your advertising campaigns. However, you need to find the right influencer for your campaign. Referral Campaigns. Sign-Up Only Virtual Events.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.