Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors. .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. Share key findings on social media.

Conversation 158

Conversation Company Loyalty Case Study 158

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 120

Strategy Brands Content UGC 120

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 108

Health Care Case Study Study Campaign 108

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. 5 Ways to Use Social Media to Build Influence.

Influencer 109

Influencer Social Media Conversation Case Study 109

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Highlight specific moments or insights they shared. Plus, it’s just good manners!

Eventful 91

Eventful Survey Loyalty Authentication 91

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. Some may prefer social media messaging; others prefer a formal video call.

Social Media 106

Social Media Tips Discount Price 106

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

JULY 11, 2011

Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. We chose metrics to measure whether our fans were spreading the sunshine: Positive social mentions. Success Metrics.

Social Media 141

Social Media Delicious Metrics Loyalty 141

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just Facebook.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble? I wish politicians were like SJP.

Social Media 127

Social Media Case Study Strategy Study 127

Oktopost

MARCH 22, 2022

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Marketing 88

Marketing Loyalty Case Study Cost 88

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Here are some examples of great zero-click content pulled from existing media.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 40

Health Care Case Study Study Campaign 40

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Social Media Strategies Summit

JANUARY 10, 2019

According to a case study by HBR , making that emotional connection is much more important than customer satisfaction. The cast was built strategically to include social influencers and celebrities with large followings, requiring them to continue the conversation of ‘one-upping’ on social media.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. 5 Ways to Use Social Media to Build Influence.

Influencer 60

Influencer Social Media Conversation Case Study 60

Socialmedia.biz

NOVEMBER 15, 2020

Prepare them for this eventuality by using case studies to prove that it is inevitable. Use three marketing strategies: Viral marketing means using the internet and social media to promote your business, brand, and products. As it is an experimental process, not every effort will work. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Moreover, companies need to build a level of trust to boost loyalty. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless.

Content 234

Content Marketing Reputation Case Study 234

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

Social Media 154

Social Media Press Release Metrics Aggregator 154

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Bare Feet Studios

APRIL 8, 2009

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. Ed supplements his text tweets with photos from his Flickr account too.

Case Study 44

Case Study Study Social Media Twitter 44

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. This is not the first time Purdue University has hosted a social media game.

Team 149

Team Features Sports Case Study 149

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 165

Social Media Quantcast Metrics Comparison 165

Convince & Convert

NOVEMBER 22, 2010

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

Loyalty 124

Loyalty Social CRM Foursquare Case Study 124

Convince & Convert

AUGUST 5, 2012

Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil – paying the freight so it remains free for people. Does Social Media Stunt Marketing Hurt Brands?

Social Media 136

Social Media Hotels Loyalty Curation 136