Dave Fleet

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The Biggest Challenge Digital Communicators Face

Dave Fleet

A shift from campaigns to long-term engagement. Shifting from campaigns to engagement. Many marketers have spent many years operating using a campaign model. Take campaign-based Facebook pages, for example. Many clients will continue to operate with discrete channels for campaigns. Silo-busting.

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Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Dave Fleet

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. That approach is ineffective in social media. It’s a waste. What’s more, you’re creating social media scorched earth as people who chose to connect with you may feel used.

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Are You Creating Social Media Scorched Earth?

Dave Fleet

One-shot social media accounts and short-term campaigns-focused approaches may eventually build a fan-base, but unless that is paired with activities aimed at engaging those fans, you’ll lose them. Similarly, many companies are at risk of this when they focus purely on customer acquisition while neglecting engaging their existing fans.

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Time To Evolve How We Target Social Media?

Dave Fleet

Therefore, we should do a traditional media campaign.&#. Using just a demographic rationale, you could propose similar social media campaigns for all of them. Using just a demographic rationale, you could propose similar social media campaigns for all of them. What behaviour are you trying to motivate?

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5 Take-Aways on Social Media and Politics

Dave Fleet

People who try to tie social media success or failure alone to campaign results are nuts. I’ve said it many times, communications is evolving away from silos and towards integrated campaigns. Without further ado, here are five thoughts on themes I’ve seen recently. Buzz is very different to mobilization.

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Campaigns can work, but starting from scratch for each campaign limits the potential effectiveness of those campaigns and runs the risk of generating social media scorched earth. Demand these elements in any ideas your prospective agencies bring forward.