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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

Retail 126
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119
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Social commerce: How it works and why you should care in 2021

Sprout Social

Social commerce is the buying and selling of goods or services directly within a social media platform. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. What is social commerce? The Tiny Tassel.

Retail 139
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How to analyze customer reviews for brand insights

Sprout Social

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review reply management: See your average reply time over the reporting time period.

Review 127
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

Examples 133
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. And to crowdsource sentiment on your brand.

Instagram 117
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What to do with your 2020 social strategy now

Sprout Social

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Amazing response to our donation.

Strategy 142