Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

B2B 91

B2B Engineering Social Media Privacy 91

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Any social media updates that we missed?

News 164

News Social Media Facebook LinkedIn 164

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Social Media Strategies Summit

FEBRUARY 11, 2021

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. Create a Ridiculously Easy Content System. I’m buying more clothes!”

Sample 147

Sample Samples Hosting Instagram 147

Hootsuite

NOVEMBER 17, 2021

Likes are a ranking system for TikTok’s algorithm. How each individual For You feed is built depends on TikTok’s algorithm —a labyrinth of code that savvy social media marketers are always trying to master. Should you buy TikTok likes? Buy some dip. original sound – Kyleighfromsubway. To put it simply, no.

Tips 122

Tips How To Trends Posterous 122

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. After all, enterprise decision makers buy things, Often big, expensive things. An Idea: Twitter for Business.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Here the real-time filtering system is time as compared to the post on Facebook. Never Buy Twitter Followers. Do not buy Twitter followers.

Twitter 98

Twitter How To Microblogging URL 98

Rebekah Radice

DECEMBER 28, 2015

When it comes to building a solid social media strategy , there are many things to consider. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. How to Create Your Social Media Strategy. But the good news?

Social Media 114

Social Media Strategy How To Analytics 114

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 116

B2B Influencer Brands Marketing 116

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Ignite Social Media

SEPTEMBER 27, 2016

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Think through your bidding strategy.

Advertising 60

Advertising Social Media Tips Banking 60

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video.

Types 116

Types Instagram Brands Collaboration 116

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Socialmedia.biz

OCTOBER 24, 2020

As visitors probably only spend a short time on your website, you need to immediately show them who you are, what you do and why they should buy from you. . To know more about SEO trends, social media for online reputation and more, you must visit their site. Leverage the most effective social media channels.

Brands 107

Brands Case Study Statistics Reputation 107

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Do you personally think a Community Manager is the same as a Social Media Manager?

Sports 204

Sports Communities Social Media Forums 204

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Analyze engagement data Use social media analytics tools to track your profile growth and engagement. That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. 3 Best Buy Shows They Have Heart. But LinkedIn isn’t just about finding a new job (or new talent).

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

JUNE 19, 2020

As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Within ten minutes of installing the Heyday Shopify integration , every customer question (on the web, chat, or social media) will be visible in your Heyday inbox. Don’t worry — we’ve done the research for you!

FAQ 97

FAQ Price Loyalty Review 97

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Oktopost

JUNE 30, 2021

If you’re selling a massive enterprise-scale software solution to a niche market, you’re probably not going to see great results with “click here to buy now” ads. The more you know about the people who decide whether or not to buy your product, the more effectively you can reach them with Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Hootsuite

MARCH 16, 2021

The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Easily manage all your social media in one place and save time with Hootsuite. Facebook Stories is no exception. What are Facebook Stories?

Facebook 145

Facebook How To HootSuite Template 145

Convince & Convert

DECEMBER 8, 2014

In that blog post (which spawned hundreds of reaction posts), Facebook called out three types of posts that would receive the Kim Jong-Un treatment: Posts that solely push people to buy a product or install an app. Posts that push people to enter promotions and sweepstakes with no real context. Mark Zuckerberg. .” Mark Zuckerberg.

Facebook 168

Facebook Marketing How To Feed 168

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. Throughout the 1990s, there had been past attempts at creating a digital cash system, but none took off. ” How exchanges use social media. Customer support.

Social Media 73

Social Media Brands Discount Price 73

Laurel Papworth

MARCH 10, 2012

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. ” COLES: “Finish this sentence: In my house it’s a crime not to buy _”. Your community has value systems so does your Brand have a value system.

Social Media 92

Social Media Communities Banking Class 92

Buffer Social

OCTOBER 17, 2017

Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results.

Content 162

Content Training How To ROI 162

Sprout Social

APRIL 26, 2022

Externally this can be through social media, media appearances, investor calls and more. According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Once you have buy-in, how can you help leaders succeed?

Strategy 86

Strategy How To Training ROI 86