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The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. This doesn’t means to say they are not interested and they won’t buy from you. For example, if you are media site you get paid for advertisements and more traffic means more money!

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Customizable Widgets : Set widgets that match your brand’s style live on your product pages, homepage, and other site pages, and give your site visitors the option to filter UGC by product-specific parameters. Run a Social Media Contest to Collect Content. There are several types of UGC you can encourage from your audience.

UGC 52
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Simple Search And Social Strategy Framework. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%.

Strategy 186
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”. Remember to make all your content, on all your marketing touch points, sharable with plugins and widgets to help spread your content wide and deep on the Web. It’s all about the customer and what he needs.

Trends 279
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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Short of buying something, it is THE call to action. Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. Are you ready? So what’s the solution?

Marketing 167
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Timberland is one of the best examples of a company that is socially responsible. This was easy. Like this post?

Brands 132
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191