Waxing UnLyrical

APRIL 25, 2011

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. The answer?

Tweetdeck 212

Tweetdeck Buy Twitter API 212

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Idaconcpts

AUGUST 2, 2012

While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region. You have to sell the right type of product to make it work.

Mobile 133

Mobile Advertising Analysis Blogger 133

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? Product Drops. Twitter Shops. Shop Spotlight.

Twitter 114

Twitter How To Travel Hosting 114

ProBlogger

OCTOBER 26, 2022

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you find this useful! Practice Makes Perfect. Pick a date.

Products 37

Products How To eBook Discount 37

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. Or still on the fence about their awesomeness?

FAQ 138

FAQ Retail Team Buy 138

Social Media Strategies Summit

MARCH 25, 2021

Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media.

Examples 221

Examples Retail Instagram Buy 221

The Realtime Report

AUGUST 16, 2021

With the advent of social media, the audience has become much sharper, smarter, and selective in choosing their product. Such compounding returns with consistent growth in reach are only possible if the product quality is superior to its competitors. Users want maximum information about the product without researching much.

Strategy 172

Strategy Marketing Guidelines Review 172

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Increase conversion, loyalty, and customer retention. Shopify stars: 5.0.

FAQ 97

FAQ Price Loyalty Review 97

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds?

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. It’s built for existing relationships – and this could make product placement more difficult. Kik, a cross-platform mobile messaging app.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

MARCH 23, 2016

The topic of conversation is “The future of brand experience.” For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive. Join the Conversation.

Conversation 110

Conversation Brands Hotels Eventful 110

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. About 8 in 10 expect to be selling their products or services via social within the next three years. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Pixlee

FEBRUARY 2, 2018

While they made vast improvements in product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. Here are a few takeaways from our conversation. Organizational Buy-in From the Top Down was Critical. Knowing the industry was moving to mobile, the brand took a mobile-first approach.

Products 67

Products Class SMS Mobile 67

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. of global Internet users reported buying something online every week! of those purchases were made on a mobile device. Offer new products and services. In 2022, 58.4%

Retail 104

Retail Trends Privacy FAQ 104

Socialmedia.biz

MARCH 17, 2021

Low client conversion rate . Using the age-old marketing strategies like social media advertising instead of targeting modern channels like mobile apps and video channels will decrease sales. Competitively priced products in the market. The customers will naturally get attracted to the cheaper products with the same features. .

Discount 102

Discount Price Loyalty Buy 102

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. What Can You Do Now? In the meantime, don’t sit idle!

Buy 60

Buy Retail Price Widget 60

Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. SocialChat lets your customers start conversations with you on your website, and continue them privately, right where they feel comfortable, via Messenger and Twitter DMs.

Conversation 94

Conversation Widget Nielsen Study 94

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. About eight in 10 expect to be selling their products or services via social within the next three years. Ecommerce broadly enompasses the process of buying and selling goods online. What is social commerce?

Retail 139

Retail Instagram Buy Social Media 139

Hootsuite

JUNE 9, 2022

Where do you think audiences are more likely to go to follow or research brands/products? Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. Karla Cosmetics asks its followers what product they’d like to see them create next. What product do you want to see us create next?

Engagement 145

Engagement Twitter HootSuite Survey 145

Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. The argument against mobile-first.

Mobile 40

Mobile comScore Retail Analytics 40

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60

ProBlogger

OCTOBER 26, 2022

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you find this useful! Practice Makes Perfect. Pick a date.

Products 26

Products How To eBook Discount 26

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinners are 7 times more likely to buy things they Pin. Product Pins. Product description. Pinterest users love to shop.

Features 114

Features Price Buy Campaign 114

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

The Realtime Report

MAY 6, 2021

This might be something like a discount on their first purchase, which will likely appeal to anyone already contemplating buying from you. They should be inclined to buy your product or service because they like you and want to support the business, not because you’ve told them to. Optimize for Mobile Devices.

Campaign 132

Campaign Marketing How To Discount 132

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Announce new product releases. Increase response rates.

SMS 109

SMS Strategy Marketing How To 109

SocMed Sean

MAY 8, 2019

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239

SEO Strategy Tips Marketing 239

Jon Loomer

APRIL 24, 2019

Add parameters, and you can create audiences of those who purchased a specific product or spent over a certain amount. Conversion Optimization. One way Facebook can do this for you is optimizing to show ads to people most likely to convert — or perform the specific conversion action you want. Conversion Tracking.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping?

Loyalty 243

Loyalty Mobile Buy iPad 243

Hootsuite

FEBRUARY 3, 2022

A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night. A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. Fortunately, chatbots don’t need to sleep (or eat lunch).

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 116

Brands Sentiment How To Analysis 116

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Social Media Strategies Summit

APRIL 22, 2019

Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. The move to Private Groups.

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. This can help to increase employee happiness and productivity at work.

Examples 96

Examples FAQ Insurance Retail 96