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Why Conversion Results are Inflated

Jon Loomer

I added a column for the custom conversion representing this specific opt-in, and wouldn’t you know it — 38. When I hovered over the results column in Ads Manager, I saw a complete log of conversions — including Custom Conversions representing four stray registrations. They might buy something else.

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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Do Not Make This Mistake with Conversion Rate and Meta Ads

Jon Loomer

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. But virtually no one is buying.

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

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Example: Reach Optimization and Conversions

Jon Loomer

This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. Not everyone who shows interest in a product is ready to buy today. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

You have questions about products you’re interested in. Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Learn how to take your customer service digital with conversational commerce. What is conversational commerce?