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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s the price you pay when someone clicks on your ad. What is a Tok?

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Want to Buy TikTok Followers? Here’s What Happens When You Do

Hootsuite

Thinking about buying TikTok followers ? In this instant-gratification world, of course it’s tempting to buy the metrics you want. Does buying TikTok followers really help your brand — or does it have the potential to do the opposite, and harm your social media reputation? How to buy TikTok followers. per new follower.

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Example: Reach Optimization and Conversions

Jon Loomer

Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. I created a simple ad that highlighted the pre-pay price. These are the people I wanted to bring back. No optimization.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.