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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. But, its use is not limited to marketing.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 139
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) More than 4.95 The good news?

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The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Why Do I Need Social Media Consultants? Gaining cross-industry insight on how to take current social efforts to the next level.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

ROI 246
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The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. A CEO of a firm we consult with put it best recently. Results and outcomes.

Buy 212
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306