Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buzz Marketing for Technology

JUNE 27, 2008

Google Sites. online communities. to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large. Buy the book.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. Other firms tie a phone number to each keyword within the AdWords campaign.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Tamar is also the author of The New Community Rules (July 2009).

Apple 154

Apple Twitter Forums Policies 154

Buffer Social

SEPTEMBER 11, 2023

Sales: The ability to persuade others to buy a product or service. Here are some examples of soft skills: Communication: The ability to clearly and concisely communicate with others, both verbally and in writing. Data analysis: The ability to collect, analyze, and interpret data. Unfortunately, those days are gone.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. Otherwise, youll spend unlimited time and money creating something that gets used about as much as the online help function in Microsoft Word. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Stay N' Alive

MAY 3, 2011

We've all got products we're passionate about - Apple, Microsoft, Google, Twitter, Facebook, you name it. Another example is when I took my brother-in-law and sister to Best Buy to get a new TV. I ended up being the reason for the sale - not a Best Buy employee. Crowdsourced Sales using Pincushion.

Apple 92

Apple Crowdsourcing Social Networking Microsoft 92

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). Marketplace : A convenient destination to discover, buy, and sell items with people in your community. Google still leads the way in search, with 3.5 Microsoft acquires LinkedIn.

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 113

Social Media Strategy Apple iPhone 113

Hootsuite

SEPTEMBER 7, 2022

Microsoft caters to unique communities. It makes perfect sense that Microsoft would be on board with Showcase Pages. Those two demographics will likely be interested in different content — now they can follow just the relevant hot goss, and find a community of like-minded users, to boot. So go forth, and multiply!

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

As a side point, Google is a bigger beast and it has tens or hundreds of staff members visiting forums and moderating groups to ensure that the user experience is a good one. Spam engineer guy Matt Cutts has his own blog where he talks about his personal life and all things Google. These choices may be better for Digg in the long run.

Digg 100

Digg Social Media Upcoming Ustream 100

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Check out all the tabs on Microsoft’s LinkedIn Page. Source: Microsoft on LinkedIn. It’s just not the place people go when they’re looking for the latest trending items to buy.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices.

Brands 115

Brands Avatar Fashion Virtual World 115

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Viper Chill

MARCH 1, 2010

Google Analytics Before Google Analytics came along there weren’t really that many decent tracking tools available. Instead of waiting around for Google to catch up, you can see what is happening on your website, right now. There used to be a free plan that comes with Crazy Egg but the cheapest option now is $9 per month.

Resources 77

Resources Netvibes Marketing Delicious 77

Firebelly

FEBRUARY 5, 2012

What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing.

Communities 174

Communities Marketing Microsoft Authentication 174

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Can we just buy followers?

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

OCTOBER 21, 2020

On LinkedIn companies like Adobe , Microsoft , Pinterest , and Google take advantage of Showcase pages to cater to different communities. Unlike B2C, the B2B sales process takes time, persistence, and buy-in from multiple parties. Google Analytics. Salesforce has no less than 10 official Twitter accounts.

B2B 98

B2B Social Media Tools Tips 98

Viper Chill

AUGUST 28, 2012

For example with PluginID I had huge success with guest blogging as an SEO strategy, and within just 2-3 months I was on the front page of Google for the phrase personal development. The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. – Phil.

Adsense 77

Adsense How To Forums Sites 77

Buzz Marketing for Technology

JUNE 27, 2008

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. ReadWriteWeb. ReadWriteTalk. AltSearchEngines.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. ReadWriteWeb. ReadWriteTalk. AltSearchEngines. RWW Daily by Email.

Class 274

Class Social Media Web 2.0 Wiki 274

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

JULY 1, 2010

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. No need to buy John Reeses’ new product that will set you back $2k.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Convince & Convert

JULY 12, 2012

Internal Community Managers. Jay: Do you think it’s important to have an internal community. manager, the same way that you would have an external community. Jay: Do you think it’s important to have an internal community. manager, the same way that you would have an external community. Jacob: Yes.

Collaboration 114

Collaboration Yammer Microsoft Organization 114

Kikolani

SEPTEMBER 10, 2010

What can you learn from Google Instant ? Follow this post up with this post on if Google Instant is faster than Bob Dylan, including a list of more reactions to the new search feature. How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. Build online community.

Mashup 116

Mashup Resources WordPress Press Release 116

Techipedia: Tamar Weinberg

MARCH 10, 2008

We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. What about the ad deal you currently have with Microsoft?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Kikolani

OCTOBER 8, 2010

8 quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. How to add the official Facebook page (instead of community page) to your profile employer link. Google by the numbers – did you know Google allows dogs, but not cats on site and other interesting tidbits.

Mashup 141

Mashup Resources Directory Affiliate marketing 141

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. finally shut down Geocities last year, a decade after buying it for $3.5 Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk).

MySpace 136

MySpace Facebook Social CRM Consultant 136

Kikolani

NOVEMBER 29, 2010

Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. Her latest posts include Official Google Voice iPhone App Review , Facebook Messages: Moving Closer to Human Contact , and The Future Price of a Hashtag. Follow her @corvida on Twitter. Cori Padgett.

Blogger 168

Blogger SEO Consultant WordPress 168

ProBlogger

SEPTEMBER 22, 2012

AdWords is the system Google uses for advertising. Right now Google is offering $75 free to anyone that wants to try out AdWords. I wrote this with a few assumptions in mind: that you know how AdWords works in terms of buying clicks and that you have full control over your site. Then right-click and select View source.

Adwords 39

Adwords Adsense How To Microsoft 39

Buffer Social

APRIL 5, 2017

Arielle, Community Strategist. Hailley, PR and Communications Strategist. Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. Community: Stack Overflow.

Marketing 108

Marketing Diagrams Skills How To 108

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. It should be about growing the community, not cutting new people off while they learn the ropes.

Social Media 267

Social Media SEO Blogger Communities 267

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. How should you expect to promote that cool new video?

Research 210

Research Social Media B2B Marketing 210

Viper Chill

OCTOBER 14, 2013

At least not on the first few pages of Google , which is what I believe all product owners should be aiming for. Microsoft and Adobe are billion dollar corporations but any teen can go and download Microsoft Office or Photoshop right now. Receiver: Sorry, we’re not looking to buy anything. Me : Ahh, no.

Forums 81

Forums Products Software Hosting 81