Ignite Social Media

OCTOBER 9, 2017

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. You’ll also be choosing multiple campaign set-ups and options for placement, targeting, and ad units.

Buy 104

Buy Platform Software Comparison 104

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 91

Campaign Content Upcoming Authentication 91

agora pulse

DECEMBER 8, 2020

Are you using a process that works? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. If you follow a process every time you schedule a tweet or publish a post on Facebook you will: Get the task done quicker. Why You Need Social Media Processes.

Process 96

Process How To Team eBook 96

Jon Loomer

DECEMBER 10, 2023

The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you.

Campaign 136

Campaign Advertising Buy Conversation 136

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 126

Campaign Social Media Marketing Metrics 126

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Use email content for social media and vice-versa Another way to engage your audience with your content is to integrate social media and email marketing campaigns to maximize their reach and impact.

Campaign 52

Campaign Social Media Marketing Metrics 52

Ignite Social Media

AUGUST 17, 2020

Significant edits can be made at the campaign, ad set, or ad level. One easy way to complete the Learning Phase sooner is to avoid making significant edits to your campaign, ad sets, or ads. Editing your social buy will only restart the learning process and you’ll lose out on the efficiency you would have gained.

Cost 205

Cost Facebook Upcoming How To 205

Jon Loomer

MARCH 11, 2024

Most importantly, we didn’t trust the algorithm to find the people who would be most likely to buy or even subscribe to our opt-in without warming them up first. I’d often create “ Evergreen Campaigns ” that would display a series of eight or nine ads during a 30-day period to people who opted in to a free offer.

Construction 135

Construction Cost Price Education 135

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 107

ROI Influencer Marketing Survey 107

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. Meta’s focused on generating quality leads who end up buying from you. We want to find a realistic solution.

Advertising 172

Advertising Eventful Campaign Engagement 172

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Convince & Convert

APRIL 12, 2024

What are the rules and process of working with the social team? bringing in the social team at the beginning of campaign planning instead of at the end.) Build a process to market your wins internally on a consistent basis and include cross-functional teams. What boundaries do you want to set internally?

ROI 138

ROI Team Social Media Metrics 138

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. This part of the automation process is used to target consumers for personalized offers.

Collaboration 168

Collaboration Software Energy Process 168

The Realtime Report

APRIL 13, 2023

“Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.” Often, the first part of the client-focused campaign development process is to align expectations and establish a realistic framework of spending and growth.

Marketing 172

Marketing ROI Small Business Yahoo 172

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. Let’s dive in!

Campaign 75

Campaign Overview Advertising Buy 75

Social Media Strategies Summit

JULY 14, 2022

There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please describe one of your institution or organization’s social media campaigns that makes you proud. You must be active on the platforms to understand them.

Education 205

Education Case Study Overview Upcoming 205

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? This process could still apply. This can work.

Campaign 145

Campaign How To Facebook Overview 145

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Your ability to articulate this clearly will play a major role in securing buy-in.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Maybe some processes are repetitive, or some solutions cause more friction. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Today, there are now several influencer marketing tools out there to help speed up every step of the process. This data can be helpful when making important decisions for future campaigns. Stay on top of trends. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Webbiquity SMM

FEBRUARY 16, 2021

Support a long customer journey: B2B buying decisions are made by teams. This means that the process is non-linear, so companies should have many ways to show off the importance of their products and services to encourage each participant to make the right decision, and Instagram supports that. Appsee: Run Instagram Ad Campaigns.

B2B 259

B2B Examples Company Instagram 259

Social Media Strategies Summit

MARCH 1, 2024

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. No wonder that “content creation” continues to be the #1 use case for AI in marketing.

Video 231

Video Trends Marketing Mobile 231

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

MAY 25, 2021

So the things that come to mind are Discord , buy the Discord servers. And the value of an email marketing campaign has come back into fashion. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? But what do the best influencer campaigns look like?

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JANUARY 2, 2019

Sounds like a lot to process, right? Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Plan out your best possible 2019 with editable planning worksheets to simplify the strategy-building process. Don’t panic.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.

SMS 166

SMS Campaign Mobile Marketing 166

Ignite Social Media

AUGUST 19, 2020

This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site. Facebook’s Solution: The Conversions API. Subscribe to Social You Should Know.

Social Networking 127

Social Networking Privacy API Apple 127

Social Media Strategies Summit

NOVEMBER 30, 2020

The challenge lies in making the most of this opportunity and facilitating processes so that Instagrammers are eager to make a purchase. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. Instagram Shop makes it simpler and faster for people to buy online. There’s more.

Products 164

Products Instagram Brands How To 164

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Once confirmed, the publisher would take over running the campaign.

Advertising 118

Advertising CPM CPC Buy 118

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Gaining social media buy-in from executives and leadership. Episode Summary. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118