Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The factors that most influence their buying habits.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. For example, there’s the simple yet very effective “‘like’-to-win” contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Ignite Social Media

SEPTEMBER 22, 2022

Social Media Management. Brandwatch provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid. With Brandwatch’s social media management tools, you’ll be able to: Publish – Manage all content in one calendar. What Stands Out? Final Thoughts.

Review 91

Review Case Study Social Media Management Airlines 91

Laurel Papworth

OCTOBER 5, 2013

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. For example, the boycott of products made with Tasmanian wood.

Activities 111

Activities Campaign Proposal Transportation 111

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. No problem, right?

SEO 239

SEO Strategy Tips Marketing 239

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Templates for every social network. Image library.

Tools 123

Tools Strategy Video Library 123

Oktopost

MARCH 10, 2022

How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Final Thoughts.

ROI 174

ROI B2B Social Media Brands 174

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Should you buy Facebook likes? Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. It doesn’t explicitly ban buying likes.

Tips 141

Tips HootSuite Facebook How To 141

Visually SM

JANUARY 10, 2021

Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Content published on social media is essential for companies. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. Employees, for example, know the brand in detail.

Company 130

Company Brands UGC Reputation 130

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a cross-platform campaign?

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

JANUARY 26, 2021

With tools like social listening , marketers can better understand what their audience cares about and develop social content that directly addresses consumers’ expectations. At the start of the pandemic, the city of San Antonio turned to social media to identify what topics were top of mind for their audience.

Social Media 143

Social Media Metrics Data Team 143

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Those visitors were already considering buying from you. What doesn’t work.

Conversation 127

Conversation Tips Facebook Advertising 127

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. For example, tweets with images receive 150% more retweets than tweets without images. Visual content is highly measurable.

Content 100

Content UGC Loyalty Hotels 100

The Realtime Report

AUGUST 20, 2012

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

CSR 180

CSR Social Media Travel Patterns 180

Buzz Marketing for Technology

MAY 16, 2012

With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV. Furthermore, the feedback they got was not particularly nuanced.

Marketing 235

Marketing Buy Data Authentication 235

Keyhole.co

MARCH 7, 2024

For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. Check out the following bio from Jessica Clifton ( @impactforgood ), for example. Growing your influence 7.

Influencer 52

Influencer Instagram Tips How To 52

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. From social bios to profile images, how you set up your profile determines whether or not people recognize you.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. This information can then be used to shape everything from campaign creative to new product development. brand and product names) on social. An example buyer persona.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

OCTOBER 12, 2020

Social marketers know this—according to the latest Sprout Social Index , 69% of marketers say their primary goal for social is increasing brand awareness. There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. hey @duolingo , i'm coming for your ass.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

APRIL 15, 2019

Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy.

Advertising 111

Advertising Strategy Facebook How To 111

Keyhole.co

JANUARY 27, 2023

For example, Samsung has enjoyed huge success by promoting on Facebook. Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. LinkedIn LinkedIn is a professional social networking platform catering to businesses and job seekers. times in the Philippines, 1.5

ROI 52

ROI B2B Social Media How To 52

Ignite Social Media

AUGUST 30, 2022

Facebook, Instagram, and TikTok are the most popular social media platforms but don’t forget there are many others to choose from including Snapchat, Pinterest, LinkedIn, and YouTube. Also, consider how your customers make buying decisions and what role social plays in that process. Get to know ads and how to utilize them.

Class 148

Class Social Media Strategy Marketing 148

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. The more visible you are, the less you’ll have to work to convince leads to buy from your brand. Develop Strong SEO Practices. What Is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Your Escape From 9 to 5

APRIL 16, 2022

They know you exist, but you have no idea whether they will buy anything from you again. For example, if a subscriber clicks on a CTA in a welcome email, they score points. For example, you could write “Hey Bob! Integrate share buttons for the major social networks, such as Facebook, Instagram, Twitter, and LinkedIn.

Marketing 40

Marketing How To Software Buy 40

Rebekah Radice

JULY 5, 2018

For example, earlier this year, I released a Goal Setting Guide. Not everybody who’ll see your social media posts will be ready to buy. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Build an Email List.

Products 120

Products Social Media Affiliate marketing How To 120

Rebekah Radice

FEBRUARY 25, 2019

But there is a way to naturally share who you are and what you do in a valuable and meaningful way with an audience eager to buy. That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. Our first topic, “Why Your Social Media Traffic Isn’t Buying (and what to do about it),” included a stellar lineup.

Social Media 127

Social Media How To URL eBook 127

Keyhole.co

AUGUST 18, 2020

For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea. For example, Signe Hansen ( @useless_dk ) is a stylist and jewelry designer who promotes sustainable living and minimalism. Check out the following bio from Jessica Clifton ( @impactforgood ), for example. Growing Your Influence.

Influencer 100

Influencer Instagram Tips Hashtag 100