Ari Herzog

SEPTEMBER 26, 2012

JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. Can I do it online? I can now talk about JetBlue, too. Got a question?

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Ari Herzog

OCTOBER 30, 2010

Join me, Miranda Kerr, Buzz Aldrin, Deepak Chopra, Steven Segal, and many, many more faces around the world as we turn our lives away from Twitter and Facebook for one day. Watch the video , donate what you can at this site , and opt to brand your Twitter and Facebook accounts with the charity application on one day.

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Twitter Facebook Applications Blogger 167

Ari Herzog

AUGUST 4, 2010

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. It’s never been about displaying your persona or your brand with multiplicities.

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Twitter Case Study Marketing How To 112

Ari Herzog

JUNE 17, 2012

Every Twitter user who included that hashtag was automatically added to the mural as a digital signature; and the company promised to donate $1 a tweet to the Canadian Art Foundation. Please continue reading How Twitter Gentrified a City Intersection and leave a comment if inspired. Connect on LinkedIn today.

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Ari Herzog

FEBRUARY 22, 2014

Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users. I used to love my old twitter account, then everyone from work found me. We help marketing change agents create transformative b2b brands that disrupt market conventions. Media identity Twitter' 6 Deleted Accounts. ProbablyBaking.

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Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? Related articles you may enjoy: Did Twitter Kill Blellow? How to Delete and Send Twitter DMs in Bulk.

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News GPS Twitter Facebook 107

Ari Herzog

JANUARY 2, 2014

Since writing about my new brand yesterday and promoting it on my current social media channels, people have slowly been following the different accounts. AriHerzogDotCom is a brand. You can call it my personal brand or you can call it a brand in and of itself. Follower numbers right now: 51 on Twitter.

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Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. My Connection to Flextronics. Got a question?

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Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

JANUARY 27, 2011

Why are established brands so hesitant in jumping onto the social media bandwagon? Generally speaking, there is no such thing as bad publicity for small brands. Any publicity is going to bring the awareness of an unknown brand. Sometimes, such controversies can even give start to a brand. Because we are scared.

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Comments Features Buy Brands 187

Ari Herzog

JANUARY 30, 2014

” If the United Nations can write a short and appreciated reply, so can you — whether you are a person or a brand. Related Stories 19 Twitter Best Practices That Show the Real You 13 Words of the Day By My Bouncy Twitter Followers My Social Networking Primer in 2014. Media Twitter'

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Hashtag Social Networking Review Twitter 137

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable.

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Ari Herzog

OCTOBER 24, 2010

If you scroll to the bottom of this page, you will see a box of text that you can opt to edit and/or publish to your Twitter followers. In the world of Twitter where status updates have a limit of 140 characters, shortness is crucial. Besides, why give away your SEO juice and branding to a third party when you use [link] or [link].

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Ari Herzog

JUNE 23, 2011

Very soon after Twitter’s introduction, it became obvious that you should not judge a Twitter user by the number of followers she has. On HootSuite, your Klout score appears on your Twitter profile whether you have logged into Klout or not. Reply to people on Twitter using replies. What is Klout?

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Klout Influencer LinkedIn System 190

Ari Herzog

JANUARY 15, 2013

This is a screenshot of words you use to describe me on Twitter lists. How to create a Twitter list Wordle. My reputation (through Twitter lists, anyway) is being a social media expert. When he's not blogging, Ari works with people and brands to improve their digital marketing. What is your reputation? Got a question?

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Reputation Microsoft Newsletter Hashtag 127

Ari Herzog

APRIL 21, 2020

It’s already been liked over 50,000 times on Facebook and Twitter. Are there common celebrities or brands mentioned positively alongside Joe’s name? Can those brands be approached for a partnership? It needs to be everywhere else. Third: Reach out to people with clout. But how many people are talking about him?

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Posterous Sentiment Reddit YouTube 91

Ari Herzog

FEBRUARY 23, 2014

If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic… But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. Way better than, say, Twitter. It’s branding 101. Follow me on Twitter to see my thoughts.

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Social Media Tumblr Flickr ROI 139

Ari Herzog

JUNE 20, 2012

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare.

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Ari Herzog

DECEMBER 19, 2013

Do you remember when brand pages on Facebook had fans? “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. by Beth Kanter Related Stories Farewell to Facebook Why My Twitter Break is Over The Blogs You Read.

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Ari Herzog

AUGUST 14, 2013

Cheers to JO Social Branding for the reminder. by David Miller Related Stories Why I Want a Dumb Phone 30 Tips To Be a Digital Storyteller 10 Tips to Be Productive on Twitter. by David Miller Related Stories Why I Want a Dumb Phone 30 Tips To Be a Digital Storyteller 10 Tips to Be Productive on Twitter.

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GPS Metadata Foursquare Mobile 162

Ari Herzog

JUNE 18, 2014

If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Look at the zeroes. Why do I allow people to comment if few do?

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Comments LinkedIn Conversation Twitter 117

Ari Herzog

JULY 23, 2012

You are not limited to words but you can also tag Twitter and Facebook friends as I illustrate below. Clicking it provides you a choice of sign-in options, from logging into a Livefyre account to using your Twitter, Facebook, Google+, LinkedIn, or OpenID accounts. Write your comment inside the box at the bottom of every post.

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OpenID System WordPress Comments 117

Ari Herzog

JULY 6, 2012

7 Sandbox Rules of Twitter by Brandon Yanofsky. 10 Twitter Tips to Make Friends by Thomas O’Rourke. When he's not blogging, Ari helps brands improve their digital media marketing. How to Increase Web Traffic by Steven Papas. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Klout Matters by Tammi Kibler.

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Blogger Klout Proposal Mobile 151

Ari Herzog

APRIL 4, 2018

Related Stories Why I Cut the Cord to Cable Why You Should Clean Your Social Connections Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake. Gina Bianchini suggests I launch a deep interest network , or an online community beyond a blog. What do you think? Thanks for reading.

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Mobile Communities Sites Social Media 70

Ari Herzog

JANUARY 18, 2011

Websites visited include Aim (and sister brands), Aquafresh , Colgate , Crest , Darlie , Elmex , Lion brands, Sensodyne , Signal , TheraBreath , Tom’s of Maine , and Zendium. Contact Ari: Twitter | Email | 978.558.0008.

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Video Brands Company Twitter 127

Ari Herzog

AUGUST 30, 2012

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. My gym has Twitter and Facebook decals on the front door (bottom right). What this evolution means.

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Retail Social Media Small Business Compete 130

Ari Herzog

FEBRUARY 18, 2014

I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. Freelancers, consultants, and solopreneurs should have a separate page for their brand, Tamar tells me, if they derive 100% of their income from that brand. I didn’t. Income came from multiple places.

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Facebook Real Estate Consultant Advertising 136

Ari Herzog

APRIL 7, 2020

Here’s a Twitter list of more. Some of the companies on this list are big clothing brands with factories around the world. First: Many self-employed designers and small shops are selling masks, bandanas, and other face coverings on Etsy. Do a quick search to see what’s available. Many are sharing patterns and designs.

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Buy Apparel Patterns Price 91

Ari Herzog

APRIL 7, 2020

Here’s a Twitter list of more. Some of the companies on this list are big clothing brands with factories around the world. First: Many self-employed designers and small shops are selling masks, bandanas, and other face coverings on Etsy. Do a quick search to see what’s available. Many are sharing patterns and designs.

Buy 91

Buy Apparel Patterns Price 91

Ari Herzog

SEPTEMBER 29, 2010

I actively promote my personal brand as a blogger and public speaker of new and emerging media. LinkedIn MySpace Facebook Twitter Time. Tags: Personal Social Networking branding LinkedIn strategy. Related posts: 12 Ways to Use LinkedIn Today. To Everyone Who Thinks I Am So Darned Busy.

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LinkedIn Policies Press Release MySpace 161

Ari Herzog

JULY 29, 2012

John Deere doesn’t allow anyone under age 18 to subscribe to their blog posts about agricultural machinery, but they are forced to allow kids ages 13, 14, 15, 16, and 17 to follow their Twitter and Facebook content (which usually includes links to said blog posts). Do they have a choice?

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RSS Engineering Social Networking Feed 159

Ari Herzog

SEPTEMBER 20, 2012

2010: Twitter. Do I want to use Twitter to tell the world what Stephen Black ate for lunch or do I want to connect with an audience interested in art and creative writing? When I finally became serious about Twitter in 2010, I thought the basic homepage was so-so. I scramble my name and Alps Bethneck is born. But Tweetdeck !

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MySpace Tweetdeck Mashup Flickr 187

Ari Herzog

SEPTEMBER 9, 2012

When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. Please continue reading Testing and leave a comment if inspired. Got a question? Contact Ari today!

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Technorati Comments Questions Social Media 98

Ari Herzog

MARCH 4, 2011

I am working to define my brand and my services succinctly that anyone can understand who I am and what I do. Connect: Twitter | Facebook | Email | 978.558.0008. I am not working at an organization. I am not working for The Man. No related articles yet. Have you visited the blog archive ?

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Organization Comments Brands Social Media 141

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. A3 I feel ROI is different for every business and every brand. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Sometimes other KPI. getrealchat.

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ROI Social Media Syndication Collaboration 154

Ari Herzog

JULY 11, 2011

When people like a page on Facebook, answer something on Quora, recommend someone on LinkedIn or tweet something on Twitter, they do those things not because of community but because of their identity. “I I love (insert brand name here),” says something about us. The choice is yours as you brand your identity to the world.

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Social Networking LinkedIn Communities Mobile 115

Ari Herzog

JANUARY 9, 2013

When he's not blogging, Ari works with people and brands to improve their digital marketing. by Darnell Jackson Related Stories Facebook LinkedIn Twitter in 2013 Non-Facebook Users: Please Comment Here Why You Should Unfriend Facebook Friends. Got a question? Contact Ari today and sign up for his email newsletter on useful tips !

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LinkedIn Social Media Strategy Tips 133

Ari Herzog

JULY 11, 2010

Tom Huntington commented that my motivation to distance myself on Twitter may be faulty, and that I should focus my priority on following people because of an inherent choice. Peters about my then-Twitter reincarnation. How Unfollowing May Increase Twitter Productivity. 10 Twitter Users Share Why They Use Twitter.

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Foursquare Sentiment Social Networking Hashtag 101