Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Data 198

Data Social Media Radian6 B2B 198

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&#

Social Media 145

Social Media Brands Radian6 Banking 145

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254

Platform Social Media Radian6 Press Release 254

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185

Vocus Radian6 Tools comScore 185

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.

Metrics 160

Metrics Postrank Social Media Klout 160

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. The agency / client dynamic is one that varies, dependent on the brand. Is that knowledge the same as the impression you relay on social mediums?

Radian6 283

Radian6 Exercises Journal Social Media 283

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Social Media Marketing

APRIL 22, 2011

And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. How do brands get involved? It comes as a by-product of providing a useful service."

Social Media 167

Social Media Klout Flickr Radian6 167

Koka Sexton

NOVEMBER 14, 2011

This week I’m going to be in Philadelphia speaking at the Social Media Plus business summit. I was accepted as a speaker and will talking about Leveraging Social Media for B2B Sales Teams. If you’re at Social Media Plus let me know. You can see a complete list of speakers and their topics here.

Social Media 65

Social Media Radian6 B2B List 65

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Twist Image

APRIL 8, 2011

It's not just Social Media. These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us? My presentation, Social Commerce and the New Consumer , is a work in progress.

Radian6 110

Radian6 Ustream iPad Mobile 110

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Twist Image

AUGUST 23, 2013

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. He answered in two words: social media. Thinking differently about social media. When you think about social media and what you''re doing online, these stories may give you pause to think about a much bigger picture.

Radian6 111

Radian6 Hubspot Startup YouTube 111

Harp Interactive

JANUARY 27, 2010

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! Gatorade has created their own social media command center.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. By the way: here’s my 7 Steps to Shutting Down a Social Media Site.

RSS 86

RSS Social Media Netvibes Radian6 86

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Mindjumpers

NOVEMBER 30, 2011

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. A lot of people have been stating the importance of listening to conversations in social media. Conversational words. The list can be long.

Data 239

Data Social Media CSR Nielsen 239

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

List 40

List Social Media Tools Netvibes 40

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 145

Brands Content Social Media Consultant 145

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. on their page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Proactive Report

DECEMBER 18, 2009

Social Media Tools For 2010. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. RSS feeds are the blood vessels of the social web. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Check out Veeple.

Filtrbox 69

Filtrbox Social Media Tools SM2 69