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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. Daily Story Feedback. Search Volume.

Metrics 160
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media. The biggest challenge for brands for the second half of 2012 remains Measuring ROI. Challenges.

Survey 225
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187
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The KISS Method For Determining Social Media ROI

SocMed Sean

Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. S stands for Sales Social media can be a great way to connect with your existing customers and empower them to become your brand advocates.

ROI 269
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management.

Blogger 196
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The New Marketing Hacker

Twist Image

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. adults) who are left cleaning up the operational mess brought on by a lack of metrics and operational scalability.

Radian6 100
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You Become What You Measure

Social Media Strategery

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134