Trending Sources

Determine the Right Metrics for Your Content Marketing

Spin Sucks

Gini Dietrich helps you determine the right metrics to track. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.

17 Pinterest Metrics Every Brand Should Track [Infographic]

Pamorama

Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Make Time for Snapchat Metrics. billion views (with a b).

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Reach & Engagement.

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1.  5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Are there any email metric tools that you swear by?

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 1.  5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics. ” 2.  ” 5. 

Are You Looking at the Best Marketing Metrics?

Convince & Convert

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics. Mobile marketers said their No.

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors. Increased brand value? But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Increased share of voice?

The Real Truth About Social Media Metrics

Convince & Convert

Recently, I launched a brand-new video podcast called Jay Today. Read the whole entry. » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.

Measuring PR Success: Seven Metrics to Consider

Spin Sucks

Brand awareness. Measuring PR Success: Seven Metrics to Consider originally appeared on Spin Sucks on September 19, 2011. Communication Measurement communication metrics eric wittke flames on fifth avenue free agents measuring PR PR metricsLast week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. Or an avoided crisis?

6 Social Media Metrics You Should Be Looking At

Koka Sexton

There are hundreds if not thousands of metrics you can track in social media. guess that depends on what results you are most interested in. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. Social engagement is not just retweets but covers a few different metrics that I’ll explain here.

The Vanity of New Metrics

Geoff Livingston

Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. We got an early taste of this new digital vanity with Klout, Empire Avenue, PeerIndex and other influence metrics. In business, this metric based reality is inescable.

Badge 30

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

Many have heard about infamous tweets that dismantled brands’ images in a matter of minutes; however, the more common social media missteps are more subtle — and much more fixable. If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pros adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. ” What does that mean?

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Most important, building an emotional brand requires doing these things consistently.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Before you take out the daggers, I believe brand awareness is very much needed within companies. How about on your Facebook Page.

Why Share of Voice is a Useless PR Metric

Dave Fleet

What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is a guest post by my Edelman colleague  Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Content is the voice of your brand                     . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals. Here are the key takeaways from the report: Digital branded content is a new animal.

Brands 108

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Do you want to be known for your solid, metrics-driven insight like Jay Baer ?

Brands 132

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform. This metric is desktop-only.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. Be sure to subscribe to this entire brand new series, on  iTunes ,  Stitcher  or  SoundCloud ! iTunes. Stitcher.

Buy 19

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly

Tools 135

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. When you’re identifying goals, remember that each Goal must contain three things: A business objective, a visitor action, and a measurable success metric. She's most known for saving brands (most often from themselves) and for her voracious tweeting. You have, too.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. times more likely to search for that brand than are consumers unexposed within social media. Klout.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Since the medium touches all the aspects of the customer purchase cycle, a holistic measurement of awareness, transactions and brand impact is essential. Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

Brands 117

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobile

9 Content Metrics to Keep an Eye On

Writtent Blog

Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Here are 9 content metrics that will help you determine tangible ROI from your content production. 1. Bounce rate is another important ranking factor, a metric that measures the ratio of the number of one-page visits to the number of total visits. Sales. Costs.

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Do blogging metrics really matter? If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. Why Do I Need Blogging Metrics? In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.”

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. Before you take out the daggers, I believe brand awareness is very much needed within companies. How about on your Facebook Page.

Is Brand Engagement Over on Facebook?

Janet Fouts

Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app. The Wall St.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online? Engaging with the Wrong Influencers.

Better Marketing Metrics With Google's Avinash Kaushik

Twist Image

brand. activatetechandmediaoutlook2016 advertisingpodcast audio avinashkaushik blog blogging brand businessblog businessbook businesspodcast davidusher digiday digitalmarketing digitalmarketingagency digitalmarketingblog facebook gatorade google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog occursrazor seethinkdocare snapchat superbowl themarketinganalyticsintersect twitter webanalytics webanalytics20 webanalyticsanhouraday wppHe's back! Enjoy the conversation. . audio. blogging.

Winning Digital Metrics That Matter

Twist Image

Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. brand. digital metrics field guide. advertisingpodcast advertisingresearchfoundation arf blog blogging brand businessbook businesspodcast contentmarketing davidusher digitalmarketing digitalmarketingindustry digitalmetricsfieldguide facebook itunes listenfirst marketingblogger marketingpodcast podcast podcasting socialmedia stephenrappaport theonlineadvertisingplaybook twitter videopodcast And yes, it is stellar.