But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Brand Awareness. MORE >>

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Sure, we can agree that media impressions equal brand awareness because at least some portion of that readership will read the article about you and the more articles they read about you and the more that your brand is in front of them, the more likelihood your company is to remain top-of-mind in their time of need. MORE >>

When he's not blogging, Ari helps brands improve their digital media marketing. Media infographic metricsA survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social. The takeaway is clear. You need to be where your customers are. Need help? MORE >>

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Jim Sterne on social media metrics: reach, influence, sentiment & business outcomes March 10th, 2010 by John Leave a reply » Share This week, I had the opportunity to interview Jim Sterne who is finishing a new book, on measuring the business value of social media marketing.   I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t? Sentiment is indeed hard to measure. MORE >>

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it! Connect with your customers using content that aligns with your brand. Share photos that capture the spirit of your brand. Today’s guest post is by Yvette Pistorio. Burberry. MORE >>