Social Metrics, Digital Metrics, Brand Metrics, and the Difference
JANUARY 26, 2017
Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on. See, you can teach an old dog new tricks. Get @Iams with the press of the #DashButton. pic.twitter.com/1hj91O8CUA.
17 Pinterest Metrics Every Brand Should Track [Infographic]
AUGUST 10, 2013
Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Reach & Engagement.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.
4 Important Snapchat Metrics Your Brand Should Be Measuring
Convince & Convert
DECEMBER 7, 2015
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Make Time for Snapchat Metrics. billion views (with a b).
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.
Monday Roundup: Email Metrics
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Are there any email metric tools that you swear by?
Are You Looking at the Best Marketing Metrics?
Convince & Convert
FEBRUARY 12, 2015
For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics. Mobile marketers said their No.
5 metrics to track on Twitter
JULY 28, 2011
But is number of users the best metric to track? Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors. Increased brand value? But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Increased share of voice?
Measuring PR Success: Seven Metrics to Consider
SEPTEMBER 19, 2011
Brand awareness. Measuring PR Success: Seven Metrics to Consider originally appeared on Spin Sucks on September 19, 2011. Communication Measurement communication metrics eric wittke flames on fifth avenue free agents measuring PR PR metricsLast week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. Or an avoided crisis?
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. But that’s not the only new metric you should start incorporating in your social analytics arsenal. The New Metrics. We live in the age of dark social.
Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
AUGUST 1, 2016
Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. gMaP2I9pMt.
A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.
The Real Truth About Social Media Metrics
Convince & Convert
AUGUST 13, 2014
Recently, I launched a brand-new video podcast called Jay Today. Read the whole entry. » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
The Vanity of New Metrics
JANUARY 15, 2014
Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. We got an early taste of this new digital vanity with Klout, Empire Avenue, PeerIndex and other influence metrics. In business, this metric based reality is inescable.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. 1. This way brands can track how many people clicked on the link.
Brand Awareness: A Phrase to Banish from Your PR Vocabulary
DECEMBER 5, 2016
Brand awareness is only the beginning, not the end. The post Brand Awareness: A Phrase to Banish from Your PR Vocabulary appeared first on Spin Sucks. 12 Days of Christmas Communication 12 days of christmas marketing in the round PESO model phrases to banish PR metrics slack community Spin SucksOn the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. However, it can regularly seem difficult to wrangle the right metrics through the sea of available options and then drive true meaning out of them. Business Metrics. Performance Metrics. Optimization Metrics.
Monday Roundup: Best Practices for Social Media Metrics
AUGUST 24, 2015
This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics. ” 2. ” 5.
6 Social Media Metrics You Should Be Looking At
JANUARY 23, 2013
There are hundreds if not thousands of metrics you can track in social media. guess that depends on what results you are most interested in. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. Social engagement is not just retweets but covers a few different metrics that I’ll explain here.
How to Draw Meaningful Conclusions from Social Media Metrics
Convince & Convert
SEPTEMBER 15, 2013
Many have heard about infamous tweets that dismantled brands’ images in a matter of minutes; however, the more common social media missteps are more subtle — and much more fixable. If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success.
Using Impressions as a Success Metric
JUNE 3, 2011
Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice is a useless PR metric. Before you take out the daggers, I believe brand awareness is very much needed within companies. How about on your Facebook Page.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Tweetable Moments Be known as the expert on your brand and industry. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pros adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. ” What does that mean?
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
Content is the voice of your brand . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals. Here are the key takeaways from the report: Digital branded content is a new animal.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.
My Three Favorite PR Stunts (Metrics Not Included)
DECEMBER 15, 2016
The post My Three Favorite PR Stunts (Metrics Not Included) appeared first on Spin Sucks. Related Stories The PR Industry is Full of Spin Doctors and Liars Brand Awareness: A Phrase to Banish from Your PR Vocabulary The Six PR Conferences to Attend in 2017.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Do you want to be known for your solid, metrics-driven insight like Jay Baer ?
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Brands can even use tools already in their toolbox or easily accessible through this blog. believe video completion can be more important because it explains the customer journey, allowing brands to adapt and react. Think The downside is brands can spend thousands (or more) to develop the content. Too often, brands create one video that tries to be everything to everyone.
The Metrics Matrix, and Other Insights Your 2017 Marketing Plan Is Missing
JANUARY 25, 2017
The Metrics Matrix. Colin kicked the webinar off by discussing how you can use an analysis of your 2016 brand-driven social content to understand how to move forward. What we are trying to figure out for brand-driven social content is: In 2016, what was successful in driving Awareness and Consideration of my brand? The webinar covered how to: . But it’s not enough.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. When you’re identifying goals, remember that each Goal must contain three things: A business objective, a visitor action, and a measurable success metric. She's most known for saving brands (most often from themselves) and for her voracious tweeting. You have, too.
The social media strategy series: Metrics and Measurement « The Cube
SEPTEMBER 19, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.
6 Critically Undervalued Social Media Success Metrics
Convince & Convert
JANUARY 11, 2011
The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. times more likely to search for that brand than are consumers unexposed within social media. Klout.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Since the medium touches all the aspects of the customer purchase cycle, a holistic measurement of awareness, transactions and brand impact is essential. Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Most important, building an emotional brand requires doing these things consistently.