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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know. Overview Tab.


17 Pinterest Metrics Every Brand Should Track [Infographic]


Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.

Four Metrics for Measuring Social ROI


But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Reach & Engagement.

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4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. 1. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Make Time for Snapchat Metrics. billion views (with a b).

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities.

Are You Looking at the Best Marketing Metrics?

Convince & Convert

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics. Mobile marketers said their No.

Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

SocialTimes Twitter

Senior product manager, revenue Christine Lee  said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets  and other ads can be viewed and optimized. Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. gMaP2I9pMt.

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors. Increased brand value? But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Increased share of voice?

The New Social Metrics You Need to Know

Simply Measured

Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your products than you now realize — and more than you might be measuring today. But that’s not the only new metric you should start incorporating in your social analytics arsenal. The New Metrics. We live in the age of dark social.

Measuring PR Success: Seven Metrics to Consider

Spin Sucks

Brand awareness. Measuring PR Success: Seven Metrics to Consider originally appeared on Spin Sucks on September 19, 2011. Communication Measurement communication metrics eric wittke flames on fifth avenue free agents measuring PR PR metricsLast week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. Or an avoided crisis?

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 1.  5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices. Are there any email metric tools that you swear by?

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. 1. This way brands can track how many people clicked on the link.

The Real Truth About Social Media Metrics

Convince & Convert

Recently, I launched a brand-new video podcast called Jay Today. Read the whole entry. » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.

The Vanity of New Metrics

Geoff Livingston

Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. We got an early taste of this new digital vanity with Klout, Empire Avenue, PeerIndex and other influence metrics. In business, this metric based reality is inescable.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).

6 Social Media Metrics You Should Be Looking At

Koka Sexton

There are hundreds if not thousands of metrics you can track in social media. guess that depends on what results you are most interested in. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. Social engagement is not just retweets but covers a few different metrics that I’ll explain here.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

Many have heard about infamous tweets that dismantled brands’ images in a matter of minutes; however, the more common social media missteps are more subtle — and much more fixable. If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Before you take out the daggers, I believe brand awareness is very much needed within companies. How about on your Facebook Page.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pros adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. ” What does that mean?

Put Content Marketing at the Heart of Your Brand Strategy


Content is the voice of your brand                     . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals. Here are the key takeaways from the report: Digital branded content is a new animal.

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You? Comments Comments Related Stories Four Elements of Successful Brand Storytelling Determine the Right Metrics for Your Content Marketing Content Creation Through Excavation.

Why Share of Voice is a Useless PR Metric

Dave Fleet

What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is a guest post by my Edelman colleague  Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 1.  5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics. ” 2.  ” 5. 

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Do you want to be known for your solid, metrics-driven insight like Jay Baer ?

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Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’. Confused? You should be.

25 Excellent Content Marketing Tools for Your Brand


It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog,

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Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Brands can even use tools already in their toolbox or easily accessible through this blog. believe video completion can be more important because it explains the customer journey, allowing brands to adapt and react. Think The downside is brands can spend thousands (or more) to develop the content. Too often, brands create one video that tries to be everything to everyone.

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Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. When you’re identifying goals, remember that each Goal must contain three things: A business objective, a visitor action, and a measurable success metric. She's most known for saving brands (most often from themselves) and for her voracious tweeting. You have, too.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Most important, building an emotional brand requires doing these things consistently.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. Be sure to subscribe to this entire brand new series, on  iTunes ,  Stitcher  or  SoundCloud ! iTunes. Stitcher.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. times more likely to search for that brand than are consumers unexposed within social media. Klout.

Making Data Relevant: The New Metrics for Social Marketing

Since the medium touches all the aspects of the customer purchase cycle, a holistic measurement of awareness, transactions and brand impact is essential. Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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10 Creative Brands Making Instagram Stories Now

Simply Measured

Metrics to Measure Brand on Social Download. Here’s what the savviest, most forward-thinking brands are doing with Instagram Stories right off the bat, along with tips on how you can replicate these tactics for your own organization. 1. What Your Brand Can Try:  This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform. This metric is desktop-only.