Oktopost

JUNE 4, 2020

HR, legal, marketing, and even IT all play a pivotal role in developing the policy. If you’re still not convinced, it’s worth considering that employee’s brand messages have a 561% greater reach than official brand channels. That said, surveys also show that 77% of employees are hesitant to be brand champions on social media.

Policies 146

Policies Social Media Guidelines Sentiment 146

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 22, 2021

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative. Product innovation.

Hotels 118

Hotels Strategy Travel Sentiment 118

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views.

Data 95

Data Social Media HootSuite Template 95

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 87

Reputation Sentiment Loyalty Nielsen 87

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. But that’s just the beginning.

Conversation 76

Conversation FAQ Sentiment Banking 76

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. However, even as a brand, there can be benefits to turning off likes. There’s very little importance when measuring the overall performance of your Instagram marketing efforts.

Instagram 99

Instagram How To Comparison Metrics 99

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 89

Sentiment Analysis Tools API 89

Hootsuite

MARCH 28, 2022

All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. Each one is a chance to impress an audience and show that your brand can be funny, smart, and authentic. For most brands, it’s probably inappropriate to be insulting your followers on social media, even playfully.

Buy 94

Buy Comments Privacy Video 94

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Go to Settings and Privacy. Click on Settings and Privacy from the hamburger icon in the top-right corner. The tool is a top choice for multi-brand agencies managing multiple campaigns across social media profiles.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

FEBRUARY 6, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Go to Settings and privacy. Click on Settings and privacy from the hamburger icon in the top-right corner. The tool is a top choice for multi-brand agencies managing multiple campaigns across social media profiles.

Analytics 52

Analytics Overview Hashtag Metrics 52

Ignite Social Media

MAY 31, 2018

Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Social Media Today reported that Facebook will be testing a new rating system for brand pages. Like: Facebook’s new rating system.

Sentiment 95

Sentiment Compete Review Privacy 95

Twist Image

MARCH 2, 2012

It's a pervasive sentiment throughout the marketing world. Think about privacy: people want their privacy? If people don't want brands to know what they're doing why do they give out their personal information for a couple of coupons (is that all that it's worth?)? online privacy. We're struggling.

Privacy 107

Privacy Sentiment Conference Advertising 107

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. marketing blog.

Brands 40

Brands Press Release Privacy Journal 40

Twist Image

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? What if your ideas didn''t matter? Let''s take a step back. Great advertising is magic.

Marketing 99

Marketing Advertising Sentiment Buy 99

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. Instagram Insights.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 136

Template Templates Social Media Tips 136

Pixlee

JUNE 15, 2020

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Twist Image

MARCH 29, 2018

At what price marketing? It also feels like there is a general sentiment of "enough is enough." As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers.

Issues 55

Issues Content Privacy Journal 55

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Twitter 145

Twitter HootSuite Notification Analytics 145

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 94

Twitter Tips Notification Sentiment 94

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. In fact, many things can go wrong that can hurt your brand rather than help it. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. Posting Inconsistently. Poor Customer Service.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action.

Facebook 89

Facebook Review Overview Press Release 89

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

Press Release 87

Press Release Banking Reputation Marketing 87

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. ” Taylor Loren , head of marketing at Later ( @taylor.loren ) agrees that Instagram will likely develop more advanced analytics tools in 2019. .”

Instagram 90

Instagram Authentication Influencer Analytics 90

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Generates new business Google reviews work wonders in driving brand awareness. Use feedback as a marketing asset Did you know Google reviews work as social proof? But reviews do more than just attract and convert potential customers. The result?

Review 82

Review Google Brands Sentiment 82

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. But let’s look at the opportunities that already exist for brands in the near future. The future of metaverse marketing.

Brands 107

Brands Avatar Fashion Virtual World 107

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams. However, it does come with branding risks.

Company 62

Company Social Media Guidelines B2B 62

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Reputation 71

Reputation Industry Aggregator Research 71

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Banking 40

Banking Social Media Insurance Policies 40