Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. And brands need to learn from this.

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Case Study Apple Study Brands 187

Waxing UnLyrical

AUGUST 28, 2018

Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Is your brand a non-profit looking for funds? You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter. Provide opportunity for a happy ending.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

APRIL 9, 2020

I was stunned and flattered when my colleague and friend Ann-Sofie Krol thought enough of how we’d structured the event to share, on LinkedIn, some of what we’d done as virtual event best practices. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Eventful How To Energy Training 334

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Connect with Debbie on LinkedIn or Twitter.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Your Brand Is Not What You Sell.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

MARCH 3, 2014

Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. What steps do you take to ensure you and your brand are personable when interacting online? Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable. Please share in the comments below.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

JANUARY 15, 2020

or brand visibility ( how are you measuring this? ), or customer likelihood to do X, Y, Z (how are you measuring this), or greater efficiencies (how are you measuring this?), Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And, officially: Happy New Year!

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Waxing UnLyrical

DECEMBER 24, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting. Happy Holidays! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Data Wikimedia Analytics Aggregator 265

Waxing UnLyrical

AUGUST 15, 2017

If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. It all depends what they are looking to accomplish.

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Content Metrics Banking Consultant 188

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? Why: A social media campaign can either make or break your brand’s image.

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

MAY 14, 2013

K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.” Twitter Facebook Google+ LinkedIn Tuesday Roundup: Dance Like A Chicken.

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Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

AUGUST 11, 2014

Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? What are some of your favorite secrets for brand success? Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. Based in the Washington, D.C.,

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Why: Although short-form storytelling is important, rich content is key to long-term brand development.

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

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Press Release Startup News Journal 100

Waxing UnLyrical

JUNE 23, 2014

In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Be Your Own Publisher on Social Media: 8 Brands that Kill It. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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Content UGC Consultant Flickr 198

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

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Content UGC Community building Hotels 253

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

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Banking Training Upcoming Consultant 213

Waxing UnLyrical

MARCH 31, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Twitter Facebook Google+ LinkedIn The post Being of Service During COVID-19 appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

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Consultant Training Eventful Groups 174

Waxing UnLyrical

JULY 25, 2014

” Now there’s some branding for you! From Irene Koehler : “F or most people, they should also make sure they polish and optimize their LinkedIn profiles as well. [It''s] Twitter Facebook Google+ LinkedIn 8 Resources and 3 Tips for PR Job Seekers. What a great name! Next, from the coaches’ mouths.

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Resources Tips Consultant Privacy 272

Waxing UnLyrical

MAY 1, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Twitter Facebook Google+ LinkedIn The post What Is This “Free Time” Of Which You Speak? Happy May Day! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Consultant Communities Community building Groups 205

Waxing UnLyrical

SEPTEMBER 5, 2019

For some, it could be a well-developed employer brand. He can be found on Twitter and LinkedIn. Ask yourself the following: What’s at the Heart of Your Business? At the heart of you business, you have a driving force. Perhaps it’s a set of values, an ideal, maybe a mission statement. For the Simon Sinek fans, it could be your “Why.”

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Strategy System B2B Organization 150

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Image: Mike Licht via Flickr, CC 2.0. Blogging Upstream.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JANUARY 29, 2019

This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. She can be found on LinkedIn here. Feature #5: Efficient dashboard.

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Features Marketing Statistics Template 169

Waxing UnLyrical

NOVEMBER 23, 2015

“I’m thankful for Facebook and LinkedIn. From news and pop culture to connecting with family and super smart people like all of you, Facebook and LinkedIn are very useful tools. I recently came across this article on LinkedIn and thought it was an interesting read about why donors stop giving to nonprofit organizations. .”

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Consultant LinkedIn Collaboration Team 100

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? What sets your brand apart from the pack?

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Travel Consultant Brands LinkedIn 100

Waxing UnLyrical

SEPTEMBER 2, 2020

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Twitter Facebook Google+ LinkedIn The post Announcement: The Social PR Virtuoso® Master Course Has a New Home appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

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Course Training Consultant Class 130

Waxing UnLyrical

FEBRUARY 28, 2013

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Twitter Facebook Google+ LinkedIn Libya’s Media and Marketing Industries Inching Forward. There is at least some certainty about what has been achieved.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

NOVEMBER 7, 2016

The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. You can learn more about and talk to Dawn via Twitter and LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski. What’s your secret Social PR Superhero power?

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Delicious Banking Campaign Course 163

Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. ” (Spot quiz: who said that?)

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Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. BTW, (something about LinkedIn). Specializing in websites and other digital media content, RedShift lives to write and writes to brand. As for staying in touch: Let’s!

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JANUARY 27, 2014

5 Mistakes Business Owners Make When Building Brand Loyalty. Why: Randy Bowden reviews the five most common mistakes business owners make when building brand loyalty, along with advice on how to correct the problem. Twitter Facebook Google+ LinkedIn Monday Roundup: Breaking the Cycle of Mistakes. Based in the Washington, D.C.,

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Loyalty Film Consultant Flickr 196

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Twitter Facebook Google+ LinkedIn Monday Roundup: Value. That’s the theme of this week’s roundup. Let’s get to it.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

JUNE 3, 2013

Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Your Business Community. Taking Your Blog Post Series on the Road. Community Consultation – Offline & Online.

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Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Twitter Facebook Google+ LinkedIn Monday Roundup: Justice and Equality. Change can help even out the playing fields and provide opportunities to all. Ken Mueller shares how he’s adapting to change. Why: Respect is a two-way street.

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Collaboration Consultant Flickr Resources 193