Convince & Convert

AUGUST 7, 2011

But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry. Despite the gold rush, social media is still a nascent industry. Nice analysis on it from Ian Lurie over at Conversation Marketing ). Play Your Own Game.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Where do you start? Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 22, 2009

When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Video Views: The number of times your video was watched.

Social Media 171

Social Media CPC CPA Aggregator 171

Convince & Convert

JULY 19, 2012

It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. That Jakob Nielsen and other people have researched that nobody really reads online anyway. But my goal is to basically just try to communicate ideas.

Social Media 128

Social Media How To Consultant Data 128

Diva Marketing Blog

FEBRUARY 23, 2009

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies.   I have an MBA in statistics and economics from the University of Chicago. 

Research 40

Research Social Media Cymfony Sample 40

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. Social PR Strategies and Tactics.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Hootsuite

MARCH 3, 2022

This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Good engagement rates for TikTok vary between brands and industries. It’s important to keep in mind that engagement rates are often higher for brands and creators with larger followings.

Engagement 100

Engagement Tips Metrics Remix 100

Social Media Marketing

MARCH 20, 2013

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? Hope that helps!

Social Media 157

Social Media Radian6 Strategy SM2 157

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Social Media 198

Social Media Tools Tips ROI 198

Buffer Social

AUGUST 9, 2016

Here’s where to find any info you might need: Chapter 1: An Introduction to Facebook Ads : a high-level look at the factors businesses and brands consider when choosing Facebook ads and some quick tips on getting started with ads. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 per click).

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” ” Twitter Stats.

Statistics 190

Statistics Research Social Media B2B 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition.

Sites 96

Sites Industry Blogger News 96

Hootsuite

OCTOBER 15, 2020

Data from Facebook shows that branded content designed for sound off was rated as having 48% more relevance, 38% more brand interest. You can do this without compromising brand voice. Nielsen Norman Group has helpful guidelines for visualizing links. Why accessibility matters for social media. Don’t worry. Use symbols.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buffer Social

MARCH 16, 2017

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too). Why are Instagram ads so popular? Here are a few reasons: 1.

Instagram 111

Instagram Advertising URL FAQ 111

Later

APRIL 14, 2019

Dubbed “the Super Bowl of Instagram advertising”, Coachella is a melting pot of experiential marketing, exclusive parties, and branded events that everyone wants to be part of. Why Brands Want to be Seen at Coachella. That’s a whole lot of potential customers and spokespeople for your brand or businesses.

Trends 58

Trends Instagram Collaboration Hosting 58