Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Make sure that they are relevant to your brand and relateable to your audience. Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

JANUARY 29, 2019

This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. This allows you to greatly reduce margins for error – for example, wrongfully sending emails to those who had unsubscribed. Feature #5: Efficient dashboard.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

JULY 17, 2013

Specializing in websites and other digital media content, RedShift lives to write and writes to brand. There has been talk of how we should manage profiles of people who pass away , penalizing certain feeds for immoral behavior , even post-death management of your accounts similar to a will.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. Upon re-reading it, it still makes sense… so here you go (it has minor edits to keep it updated) … and make sure you get enough R&R after reading it! It’s fine. We’re bloggers. OK, no worries.

Products 191

Products Construction Proposal Class 191

Waxing UnLyrical

AUGUST 16, 2012

There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

AUGUST 18, 2014

Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. How has attitude impacted your brand strategy and success? Has your business attitude changed over the years?

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

DECEMBER 11, 2013

What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

OCTOBER 12, 2016

Today Elise focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. It seemed to be working A-OK for me. I kept a pretty good pace for the first year, and then it hit me one day. She founded ep communications in 2014 after seven years of working for trade associations and think tanks.

Products 100

Products How To Delicious Consultant 100

Waxing UnLyrical

JUNE 21, 2012

There’s nothing like having your own branded footer , as I waxed lyrical about a while back. I find the team extremely responsive and the app just superb. Sure, you can post to Facebook from a number of different apps (including HootSuite), but PP rules, in my book, because: a.

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by!

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

FEBRUARY 17, 2016

Some marketers have started to do a good job at moving toward this (for example, launching social PR training or books on Brand Strategy ). When our payments are stretched out, we’re denied the capital and lifeblood we need to carry on. We feed on revenue with unfriendly taxation rates. Pay each other on time. We need to keep our rates high.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 23, 2010

Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

MAY 11, 2011

Wittingly or unwittingly she knows a thing or two about personal branding. Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week. I saw it in my Facebook feed so it must be true. Well, I thought it was funny. This is for when I leave for school.”.

Brands 156

Brands Price Retail Applications 156

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. Thanks so much for stopping by WUL!

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. He’d love to grab a gab on Twitter.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# It’s just commonsense.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. 3% are redirected to an app.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JULY 29, 2011

That means I get my logo at the bottom of the post instead of the Post Planner icon (or, if I were posting from HootSuite, for example, the HootSuite icon), and a branded footer link back to my blog … or any URL I choose. However, the beauty of the white label app is the branding, redirect, etc., No problem.

HootSuite 170

HootSuite URL Price Groups 170

Waxing UnLyrical

JANUARY 25, 2011

The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. link] Im not for censorship or limiting creativity, but I think that such changes will fit with the Etsy brand and most of their customers. Thanks so much for stopping by WUL!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Seth received a B.A. in psychology from Reed College, an M.A.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 1, 2015

Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website? To make content curation simpler, and ensure that you’re sharing fresh, relevant content, use tools like DrumUp and Feedly. Social media has the power to make or break your brand, really.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

DECEMBER 9, 2015

The advantages of engaging in real-time with an online audience include a better brand image, which essentially drives up revenue. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media. Here are some tips for getting automation right: 1. Review everything you share.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Regardless, thanks for visiting!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 8, 2019

Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. This helps engaging more people besides giving people reason to share the content. Create thought-provoking content that makes people engage with and share their opinion. Encourage people to share feedback and opinion.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 100

Instagram Report Class Guidelines 100

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 80

Instagram Report Class Guidelines 80