Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142

Campaign Facebook Influencer Embedding 142

agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Promotional content featuring your products.

Facebook 166

Facebook How To UGC Social Media Management 166

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. When used correctly, this data can help you build rapport with subscribers, increase website traffic, and enhance brand awareness.

Template 59

Template Templates Analytics Report 59

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Starting with a template provides much needed direction so you can jump right into the work that matters. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 79

Template Templates Social Media RFP 79

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. It's not just the big media outlets or big brands that are the media today.

Brands 141

Brands Instagram Meme Banking 141

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Test and track Facebook Ads data. Facebook Retargeting is an extremely powerful tool for businesses and marketers.

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 93

Social Media Engagement Brands Template 93

Mindjumpers

JULY 11, 2012

Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible.

Engagement 273

Engagement Facebook How To Upcoming 273

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. How does Reddit work? The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds.

Reddit 100

Reddit Brands Meme Forums 100

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Invest in Video on Social Media #2: It Has a Longer Shelf Life . a video-first offering can be. Ultimately, it’s what consumers want.

Video 100

Video Social Media Brands Instagram 100

Pam Moore

JUNE 5, 2018

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”

Brands 157

Brands How To Authentication Training 157

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Sample 78

Sample Samples Strategy Brands 78

agora pulse

FEBRUARY 21, 2019

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. Now, you have several options to use throughout Facebook. If you do, you can expand your reach and engagement, and develop a stronger brand voice. Comment on a Facebook Page from Your Personal Profile.

Comments 137

Comments Facebook How To Groups 137

Janet Fouts

NOVEMBER 4, 2020

Our world of work has seen some dramatic changes recently, and the ground rules for working in this new environment are still up in the air, aren’t they? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement.

Engagement 161

Engagement Airlines Consultant LinkedIn 161

Likeable

JULY 23, 2020

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. Groupon: #PassTheMic. View this post on Instagram.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? It takes hard work, research, knowledge of people, tools, design, best practices and more. Be your brand.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? having the origin supported by unquestionable evidence authenticated; verified: an authentic document ofo the Middle ages; an authentic work of the old master. What do I share?

Authentication 99

Authentication Brands Template Templates 99

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook.

Brands 78

Brands Training Template Templates 78

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Here’s the thing.

YouTube 139

YouTube Trends Strategy Content 139

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Ignite Social Media

JULY 18, 2017

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness. Show Fans the Perks of your Product.

Activities 121

Activities Brands Banking UGC 121

Pam Moore

DECEMBER 30, 2019

The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. The same person or brand likely earned your trust and has a higher level of authority in your mind. Need help taking your brand to the next level? SoundCloud.

Brands 78

Brands Content Training Template 78

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. Innocent is yet another millennial cool brand. Innocent Drinks.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Buffer Social

OCTOBER 12, 2023

Allison Ullo’s life took a significant turn almost a decade ago when she decided to stop consuming caffeine. She’s learned a lot in her first year about what it really takes to get a product-based business going. What was the best investment you made to get your business started?

Small Business 94

Small Business Cost Class Discount 94

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Part II: Developing entertaining and unique product video ideas. Showing your product in action.

Products 110

Products Video Brands Content 110

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117

Strategy Content How To Marketing 117