Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 104

Team Hubspot Marketing SMS 104

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 139

Team Conversation Social Media Instant Messaging 139

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 286

Brands Meme Research Social Media 286

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Ignite Social Media

APRIL 2, 2021

That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. Provide Social Teams with Ample Resources.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Social Media Strategies Summit

OCTOBER 14, 2021

According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. NASDAQ’s Head of Social Media Kelsey Murray has also led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, and Northwestern Mutual. What separates the two?

Authentication 222

Authentication Brands Team Issues 222

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

agora pulse

AUGUST 11, 2020

So, you create a few social media accounts then recruit someone (whether an internal team member or a third-party contractor or agency) to help you. In this post, we’re going to discuss exactly why you shouldn’t share your personal social login with other team members (even if you trust them!) You’re the admin.

Team 153

Team Posterous Social Media Management Social Media 153

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 101

Strategy Brands Facebook How To 101

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 123

Review Brands How To Analysis 123

Firebelly

AUGUST 17, 2015

As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. Facebook is a no-brainer for any brand and the NFL isn’t any different. Facebook is essential when it comes to interacting and engaging with their most loyal fans. AFC North. NFC North.

Team 100

Team Facebook Conference Hashtag 100

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. As it stands, about 85% of businesses are using video in their marketing strategy. The price point is $52.99/month,

Team 121

Team Video Tools Marketing 121

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 237

Groups Groups Communities Engagement 237

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. 6 Ways Brands Can Start Using Clubhouse.

Brands 226

Brands Conference Hosting Conversation 226

Firebelly

APRIL 2, 2018

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Team Facebook Let’s talk vanity metrics.

Instagram 131

Instagram Brands Facebook Comparison 131

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

Facebook 185

Facebook How To Reputation Types 185

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? Or are you looking for ways to help your team work more efficiently? To increase your social media team’s productivity through efficient team work. The first step in ensuring successful social media collaboration on a team is assigning roles.

Collaboration 135

Collaboration Team Social Media Tools 135

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 257

Research Report Social Media CPM 257

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 99

Reputation System Brands Knowledge Base 99

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Reputation 88

Reputation Brands Sentiment Survey 88

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Here’s how.

B2B 112

B2B Influencer Brands Marketing 112

Hootsuite

MARCH 27, 2024

That said, newer social advertisers and smaller social teams will probably focus more on boosted posts. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a boosted post? What’s a social ad?

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

ROI 174

ROI B2B Social Media Brands 174

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket. . #1)

Facebook 161

Facebook Marketing Eventful Social Media 161

Mindjumpers

FEBRUARY 21, 2012

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., Facebook will bring Timeline to brand Pages this month in the U.S.,

Brands 213

Brands Facebook System Conference 213

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. million plays.

Instagram 179

Instagram Brands Sports Feed 179

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Showcase Your Brand Personality. Image source. Ever used TikTok?

Instagram 233

Instagram Brands Real Estate Remix 233

Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

NOVEMBER 9, 2017

There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post.

Engagement 109

Engagement Brands Facebook Analysis 109

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Media Placement.

Groups 200

Groups Groups Tips Facebook 200

Unmetric

DECEMBER 19, 2018

The Major League Baseball teams went all out this season to engage their fans with their social media presence. Teams also partnered with sponsors to publish branded content on social in an effort to bolster their bottom lines and make social media a revenue-generating channel. Key findings. REQUEST A DEMO.

Team 66

Team Sports Brands Banking 66

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads.

Facebook 180

Facebook Discount CPC Notification 180

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction.

Issues 88

Issues Facebook HootSuite How To 88