Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Social Media Today

AUGUST 31, 2020

The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies. Social Media Today readers share their most effective marketing goals for each platform.

Instagram 213

Instagram Brands Facebook Marketing 213

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.

Groups 172

Groups Groups Tools Brands 172

Social Media Today

JULY 13, 2020

As marketers adjust to a new way of life, Facebook makes significant efforts to guide brands through the global pandemic.

Brands 166

Brands Facebook Marketing 166

Social Media Today

DECEMBER 10, 2020

Facebook will now list public groups in its Brand Collabs Manager to facilitate sponsored content opportunities.

Groups 217

Groups Groups Facebook Brands 217

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 113

Examples Brands Facebook Retail 113

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 131

Metrics Video Brands Facebook 131

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.

Campaign 212

Campaign Brands Facebook Tips 212

Social Media Today

JULY 20, 2020

Facebook has shared an overview of upcoming changes to its content monetization policies and brand safety controls as a result of its recent civil rights audit.

Upcoming 198

Upcoming Policies Brands Overview 198

Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.

Campaign 218

Campaign Research Brands Facebook 218

Social Media Today

SEPTEMBER 14, 2020

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.

Video 215

Video Brands Facebook Advertising 215

Social Media Today

FEBRUARY 28, 2020

After implementing new rules around the use of memes by political candidates, Facebook has now added a new listing of branded political content to improve transparency.

Meme 192

Meme List Brands Content 192

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Social Media Today

OCTOBER 22, 2021

The update will better enable brands to automatically track potential IP violations across Facebook and Instagram.

Brands 217

Brands Facebook Tools Instagram 217

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Today

JUNE 29, 2020

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform.

Brands 217

Brands Campaign Facebook Platform 217

Social Media Today

MARCH 19, 2020

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement.

Loyalty 200

Loyalty Activities Brands Facebook 200

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Social Media Today

DECEMBER 18, 2019

Facebook is opening up its Brand Collabs Manager tool, which facilitates content partnerships between brand and creators, to also now include Instagram users.

Instagram 141

Instagram Brands Facebook Tools 141

Social Media Today

MARCH 29, 2021

Facebook has provided some new tips and notes on how brands can ensure that they're doing their part to counter anti-Asian sentiment.

Sentiment 169

Sentiment Tips Brands Facebook 169

Social Media Today

OCTOBER 17, 2022

Another option to help Reels creators make money - and for brands to tap into Reels.

Brands 206

Brands Content Facebook 206

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Social Media Today

NOVEMBER 20, 2019

Facebook is adding a new set of brand safety controls to help advertisers avoid unwanted placement related to content, brands and websites.

Brands 165

Brands Facebook Advertising Content 165

Social Media Today

SEPTEMBER 20, 2019

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts.

Publishing 166

Publishing Brands Overview Facebook 166

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Social Media Today

JUNE 24, 2020

Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech.

Policies 217

Policies Brands Campaign Facebook 217

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. The post Should Your Brand Be Using Facebook Groups?

Groups 107

Groups Groups Brands Facebook 107

Social Media Today

OCTOBER 13, 2020

Facebook has unveiled a new look for Messenger, which is designed to reflect the evolving usage of the platform.

Features 218

Features Facebook Brands Platform 218

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

Data 154

Data Facebook Reddit Social Networking 154

Social Media Today

JUNE 20, 2018

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities.

Influencer 165

Influencer Brands Platform Facebook 165

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Social Media Today

JUNE 14, 2019

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends.

Community building 167

Community building Communities Brands Report 167