Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.

Social Media 108

Social Media HootSuite Campaign Library 108

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. They can boost your visibility by: Showing off your products on social media.

Social Media 122

Social Media UGC How To HootSuite 122

Audiense

JULY 27, 2018

As mentioned a few weeks ago, social data helps us discover other relevant competitors for target audiences , beyond those who are expected and accounted for (in this case other premium brands of ice cream in the UK). To start we take the different segments identified through social data. Do you know who gets better results?

Research 68

Research Data How To Influencer 68

Hootsuite

JUNE 28, 2023

Book a demo 8 reasons why social media marketing is important for doctors Social media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. 55% of consumers learn about new brands on social. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

JUNE 21, 2023

. #1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media? FINRA first started issuing guidance specific to social media way back in 2010. Request demo 7.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Unmetric

AUGUST 9, 2019

A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Social networks solely built for visual-sharing attract brands like a moth to a flame. Get data on the sources behind the saves of your brand’s pins.

Analytics 126

Analytics Tools Price Curation 126

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

FEBRUARY 3, 2022

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. who message businesses say being able to do so improves their confidence in the brand. DO maintain your brand voice. Request a Heyday Demo.

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. Get a Free a Heyday Demo.

Template 77

Template Templates Strategy HootSuite 77

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. After a demo, usually people are at least a bit less skeptical. Social Media Marketing is A Loss Leader Activity. It builds brand awareness. It supports SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Tagline – The next element to focus on is your brand’s tagline.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. Ayzenberg, a leading agency based in LA with a large number of household brands as clients, was determined to answer that question. Not an Unmetric user yet?

ROI 72

ROI Advertising Engagement Social Media Management 72

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Research your competitors.

Tips 145

Tips HootSuite Badge Facebook 145

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. This will greatly help in setting an effective social strategy, thereby contributing to the overall success of your organization.

B2B 99

B2B Instagram Metrics Social Networking 99

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Try using social media for financial services industry research.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

FEBRUARY 15, 2024

That’s why it helps to optimize your content with social SEO tips in mind. Standard SEO practices, like conducting platform-specific keyword research, should be a vital part of your strategy. Not only is social SEO beneficial for your channels , but it can also help you to brainstorm content your audience actually wants.

Video 106

Video Social Media Tips HootSuite 106

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! A social media monitoring tool can track: Monitor mentions of your brand. I didn’t either.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. fans respectively.

Social Media 120

Social Media Strategy Hashtag Research 120

Hootsuite

APRIL 8, 2021

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Planning to serve your video on more than on social network? Ready to get on board yet?

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. TL;DR: Social media guidelines include things like tips, tools, and best practices.

Guidelines 78

Guidelines Template Templates Social Media 78

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Key Takeaways.

Social Media 161

Social Media Strategy Marketing Retail 161

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Hootsuite

JULY 11, 2022

Hootsuite is also great for managing multiple social networks and analyzing your performance. It’ll provide you with a list of related hashtags you can use to expand your research. You can personalize your templates with your brand’s colors, fonts and logo. Request a Demo. Try Hootsuite for free.

Instagram 94

Instagram Tools HootSuite Template 94

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Likeable

DECEMBER 11, 2018

For marketers, the key question is: What are the trends that can make my brand stand out and market more effectively on social media? TAKEAWAY: These short, impressionistic, POV/behind-the-scenes-type videos, shot vertically, are fast becoming the default way to share social content. Episodic Video. Sight, sound, and motion.

Trends 97

Trends Social Media Survey YouTube 97

Audiense

MAY 17, 2018

The brands that influence them the most. The social networks, devices and other parameters of their online behaviour. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Talkwalker SM

JULY 11, 2016

The world of social networks and online data is in constant flux. new networks emerge, changes are made to engagement options and businesses adjust their priorities. Understanding the evolution of social discussions about trends, brands, events and more. Every month (perhaps even every week!) Time Lapse Graph.

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. X 100 = social media ROI (as a percentage). How to measure social media ROI for business.

ROI 145

ROI Social Media Tools HootSuite 145