Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers.

Social Media 89

Social Media Brands Tips HootSuite 89

Pixlee

JULY 28, 2021

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Understanding User Generated Content.

UGC 98

UGC Brands Content Authentication 98

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 102

Strategy Discount Marketing Retail 102

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts. Download the template 2.

Template 107

Template Templates Social Media RFP 107

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. So, are NFTs the next big monetization opportunity for creators and brands? OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. Some ETH cryptocurrency (in your wallet).

Marketing 119

Marketing Avatar Buy Price 119

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Additionally, influencer marketing can expose your brand to broader, even unexpected, audiences.

UGC 72

UGC Facebook Library Transportation 72

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Sprout Social

NOVEMBER 28, 2022

This will help you connect your efforts back to business goals, and prove ROI. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. People want to see the faces behind a brand.

Instagram 124

Instagram Engagement Brands Avatar 124

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? For those wanting to measure the direct return on investment (ROI) of social ads, these conversion objectives are critical in the long term.

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. After a demo, usually people are at least a bit less skeptical. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

OCTOBER 20, 2022

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Or perhaps, you have been able to reach a following from brand recognition alone, but you’re not creating the content your audience wants. Request A Demo.

Engagement 105

Engagement Metrics ROI Comparison 105

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Book a Demo Content planning Good collaboration requires even better communication.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. ROI measures revenue while attribution measures impact. ROI measures revenue while attribution measures impact.

Social Media 95

Social Media Marketing Newsletter URL 95

Unmetric

JULY 8, 2019

With the ever-changing landscape of social media, it is highly necessary for social media analysts and digital marketers such as yourself to keep updating themselves to remain relevant. Today, I’m sure a major chunk of your work involves quantifying and mining insights from social media in order to drive marketing ROI.

ROI 112

ROI Analysis Analytics Skills 112

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. your customers and prospects through social media marketing, social selling, and social customer care.

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

Social Media 246

Social Media Video Company Content 246

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms. Goorin Bros. Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 115

Buy Video How To Template 115

Hootsuite

MAY 16, 2022

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Ad spend per campaign. Editing the age range and other demographic targeting.

Cost 94

Cost CPC Facebook HootSuite 94

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 122

Data Metrics Sentiment Analytics 122

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Request a demo Build relationships Is it lonely at the top?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. Ayzenberg, a leading agency based in LA with a large number of household brands as clients, was determined to answer that question. Proving social media ROI. How much is your engagement worth?

ROI 72

ROI Advertising Engagement Social Media Management 72

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. Figuring out your ad budget is an ongoing process of refining and optimizing your ROI versus ad costs.

Advertising 145

Advertising Campaign Social Media How To 145

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!

Social Media 105

Social Media Marketing How To Metrics 105

Talkwalker SM

JULY 13, 2016

In recent years, brands have embraced Instagram with phenomenal success. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. Referral link.

Metrics 60

Metrics Instagram Analytics Marketing 60

Convince & Convert

JANUARY 28, 2016

One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. David offers his valuable insight into how comedy experience can improve your content creation and why sometimes getting a beer thrown in your face can make you a better marketer. How to make trade shows worth the investment.

ROI 60

ROI How To Journal Meeting 60

Pixlee

JANUARY 23, 2018

Influencer marketing is holding steady as an important element of any serious marketing strategy. Expect to see a considerable portion of marketing budgets allocated to influencers this year as it becomes an always-on strategy. In fact, 59% of marketers intend to increase their influencer marketing budget in the next year.

Influencer 41

Influencer Trends Marketing Authentication 41