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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

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How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Common contexts for fair use include criticism, news reporting, teaching, or research. What is Creative Commons? Creative commons is a set of licenses that turn “all rights reserved” copyrights into “some rights reserved.” In Creative Commons, this is often listed as CC0 1.0 Universal (CC0 1.0)

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What marketers need to know about YouTube Creator Studio

Sprout Social

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. This is especially relevant to international brands.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Future survey topics to explore include additional probing on communications research and measurement as well as strategy and the effects of technology on corporate communications and PR – especially distinguishing between free tools and those which require additional buy-in or budget approval. “For Creative Commons CC0.

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Best YouTube Documentaries

SocialFish

Documentaries are nearly always backed by research, so they also share insights into marine life, ecosystems, and even space and astronomy. They are inspirational: Many documentaries transferred so much value that they served as inspiration for further research, interviews, and development of new films.

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